For the last few years we’ve spent a large proportion of time working out of airports, hotel lobbies and rented accommodation. This nomadic way of working meant we had little purpose for a nested office space, contained by time, place and space. However, with so much of our time spent working, it forced us to face up to a necessity to find a better balance between work and the rest of life. Last year, we took the bold decision to invest in an environment that would dissolve the distinction between space and function, and not only provide us with a new place to work but serve as a catalyst for a whole new way to work!
Bulldog’s founder, Ren Spiteri, has been invited to sit on the jury for this year’s Hiiibrand International Awards.
“It’s a great honour to be chosen to judge at the Hiiibrand Awards, following in the footsteps of some of the world’s most respected creatives. Wally Olins, Chairman of Saffron Brand Consultants (UK), Joe Duffy, Principal and Chairman of Duffy & Partners (USA), Kit Hinrichs of Studio Hinrichs (USA), and Justus Oehler, Partner at Pentagram (DE) are just a few of the creatives who have previously served as judges at the Hiiibrand Awards”.
As a creative professional working in Malta, there’s much to fault with our industry but what annoys me more than anything is when I see some of Malta’s biggest brands gratefully swallowing tripe for cream, served to them by foreign creative companies because of some misguided belief that if it’s made abroad, it’s somehow better.
For example, take Air Malta’s rebranding, executed last year by FutureBrand London for a reported total cost of 1.9 million Euro. As an agency with a global reputation, do I hold FutureBrand to a higher standard than other local branding firms? Of course I do! Yet they still failed to get anywhere near my expectations with this exercise. In order to demonstrate why, I’m going to compare Air Malta’s new aircraft livery with a spectacularly successful piece of Maltese ‘vernacular design’ – the Malta Bus (click here for video).
This week I had lunch with a friend, who, like me, happens to be the owner of a business creativity company in Malta. Our topic of conversation was one that we seem to revisit over and over – institutionalised practices that bring about dissatisfactory consequences in our business relationships. Our discussion was inspired by a simple email request that we both received from a local law firm searching for a creative organisation to help rebrand their company. They enclosed a list of pre-identified communication pieces to cost in order to be considered for the position. Presumably, there would be some sort of elimination process based on the total cost. Needless to say, neither of us gave this any serious consideration.
/ Continue reading this article
Bulldog is currently working on a number of original, social game projects that acquire, engage, retain and monetize lottery players. At this point, we can’t disclose too much about this but you CAN have a sneak peak at some of the preliminary game concept art for one of the games. Can I get a ‘yayyyyyyyy’ up in here?
This new ‘F’ trademark for Il-Fajsu Co Ltd. takes its form from the assortment of steel shapes that the company supplies. The identity was commissioned as a result of evolution in Fajsu’s business and benefits from uniqueness, attention value, holding power and description. We hope the new mark will enjoy the longevity of the identity it replaces.
Relogo is now available for purchase from Amazon. We take great pride that Bulldog branding work features prominently alongside projects by: Chermayeff & Geismar, Duffy & Partners, Sagmeister, Interbrand, Landor and MetaDesign, to name just a few of the long list of international contributors.