Bulldog - Strategic business creativity that defines, inspires and transforms brands.

For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions helped to convince new management that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.

Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.

Continue reading this article »

Anyone that knows me well will tell you that my loathing of all things Christmas is legendary. At this time, a downward spiral to the depths of depression is usually medicated with skiing trips, where I can take a break relatively unaffected by the whole thing.

Continue reading this article »

Over the years our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.

Continue reading this article »

‘Why’ is a calendar displaying posters that campaign for nature conservation. It presents the work of 6 different designers – each supplying 2 pieces on the cause of their choice. Because of our emotional involvement with the subject matter, we elected to highlight the plight of birds using obvious references and avoiding unpalatable imagery. Printed using waterless printing, the calendar will take pride of place on the walls at work for the next year.

Continue reading this article »

I jest, of course. I have some thoughts about all the hype surrounding social media as a marketing tool. Before you join the rush to shift all your marketing focus to emerging media, consider that discussions on sites like Twitter are rarely about brands and are more focused on social issues and emotional states. Also, the format prevents brands from relaying what they are about in any great detail, why consumers should care and provide little stimuli to build an on going relationship.

Continue reading this article »

Unfortunately, Malta has developed a shameful reputation around Europe for the illegal hunting of birds and each year hundreds of migrating birds are systematically slaughtered. The island is a vital stepping-stone for birds on their exhausting journey northwards, hence this is not just an issue for Malta – effectively, the conservation efforts of many European countries are being hampered.

Continue reading this article »

Just as we had jettisoned all hope of ever finding the time to launch our own blog, we finally have – thanks in no small part to Vinh Le’s wisdom, blog building expertise and endless patience. Vinh has all the shots and he makes them with grace, speed, finesse and humility. This blog wouldn’t have been launched without his immeasurable contribution.

As the blog is brand-spanking-new, we have uploaded some past work but this space will eventually serve as a shopwindow for the latest Bulldog projects and probably, depending on your point of view, will elicit one of the following reactions from you:

Cautious Questions - you are acutely aware that the pile of pixels in front of you could be 24 carat gold or grade A poo – you’re just not sure which.

Unbridled Kudos - you identify with the core truth in our idea so much, that you comment on it with ferver and turn up on our doorstep dangling a large bag of money.

Damning Criticisms - with medical precision, you will wield our comments form to expose flaws in our work, so sentencing our egos to an unceremonious funeral.

Questions, kudos or criticisms, we’d love to hear from you.

After 20 years in Malta, Cheri – an Irish hair stylist, retains strong feelings for her homeland. She asked Bulldog to create an identity that would suggest her place of birth as well as her trade. From a purely practical point of view, the identity needed to work across a whole host of ancillary applications such as towels, signage, salon interiors and stationery.

Our solution was to create an image immediately associated with hairdressing; that is also visual shorthand for Cheri’s nationality.

Continue reading this article »

Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and a shift from use of incandescent light bulbs to energy efficient, compact florescent lighting.

Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

Continue reading this article »

Europlay wished to build on the experience and technological foundation of their unique lottery concept – “SMS Jackpot”. This lottery and its inherent architecture were licensed by the Lottery Authority in Norway to operate as a test project for a limited period of 3 years, from June 1st 2002 until June 31st 2005.

Continue reading this article »