Plumbers vs creativity firms. Who’s more professional?
This week I had lunch with a friend, who, like me, happens to be the owner of a business creativity company in Malta. Our topic of conversation was one that we seem to revisit over and over – institutionalised practices that bring about dissatisfactory consequences in our business relationships. Our discussion was inspired by a simple email request that we both received from a local law firm searching for a creative organisation to help rebrand their company. They enclosed a list of pre-identified communication pieces to cost in order to be considered for the position. Presumably, there would be some sort of elimination process based on the total cost. Needless to say, neither of us gave this any serious consideration.
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