It is common knowledge that the right lighting can make small spaces seem larger. These poster executions reinforce this fact via a trompe l’oeil effect that creates false depth between the glass of the billboard and the poster. This is used to demonstrate one of the product benefits and serves as a backdrop for displaying the lights.
2 Comments
I saw this when I was waiting for a bus in St. Andrews. It’s so simple and brilliant
Well done!!!!!
Very very smart!
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