Relogo is now available for purchase from Amazon. We take great pride that Bulldog branding work features prominently alongside projects by: Chermayeff & Geismar, Duffy & Partners, Sagmeister, Interbrand, Landor and MetaDesign, to name just a few of the long list of international contributors.
RELOGO provides graphic designers with an indispensable reference source for contemporary identity design and also serves as a valuable source of inspiration on how to redesign a logo of a brand. Showcasing a vast, international array of current trade marks – ranging from those of small, design-led businesses to global brands – the book offers design consultancies and professional graphic creatives a ready resource to draw upon in the research phase of identity projects and redefining a brand in the marketplace. RELOGO offers the designer an essential guide on how to reinvent the image of a corporation, organization or product, while still keeping intact the essential elements of the logo which first established the company as a brand.
Presenting an outstanding collection of over 500 examples of re-modelled logos from varying industries and sectors, this book is the definitive study of visual branding and corporate identity. As a well as important reference on commercial graphic design and contemporary aesthetics, RELOGO reflects the constant demand in business and marketing strategy to transform the initial logo into something dynamic and fresh, whether to enhance the commercial appeal and visual presence of a product, to improve the overall design elements, or simply to reinforce the original identity of the original logo itself.