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Bulldog helps Calleja create maximum impact with minimal means

At a time when economic forecasts in Malta were extremely bleak, we recommended that Calleja make a conscious decision to maintain investment in their brand. Of course, re-igniting consumer desire for Calleja represented a sizeable investment but it was excercised prudently and with strong justification and like our client, we shared the responsibility to work smarter in tough times.

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Calleja outdoor campaign featured on Netdiver

For the last 10 or so years, my routine as soon as I arrive at the office, begins with a large mug of coffee and a scan through the latest news on Netdiver.

Netdiver is a fantastic design and digital culture magazine devoted to empowering and stimulating creativity from all over the world. After all these years, I still get a kick out of seeing our stuff featured there.

Bulldog work featured on the Communication Arts website

Our packaging and identity work for Eco lightbulb brand – Foxglo is profiled in the ‘Exhibit’ section of the Communication Arts web site.

Foxglo packaging

Whether in print or online, Communication Arts provides new ideas and information, while promoting the highest professional standards for the field.

You can see the exhibited work here or for larger images and additional Foxglo work, visit our previous post about this project.
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Bulldog creates an outdoor campaign for the Calleja lighting store

It is common knowledge that the right lighting can make small spaces seem larger. These poster executions reinforce this fact via a trompe l’oeil effect that creates false depth between the glass of the billboard and the poster. This is used to demonstrate one of the product benefits and serves as a backdrop for displaying the lights.

Calleja bus shelter advertising

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Witty imagery for Bulldog’s 20th anniversary

Over the years, our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.

Bulldog 20th T-shirt packaging

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Bulldog develops a rebranding program for an iconic Maltese brand

For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions and the sudden death of their Managing Director helped to convince the new management team that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.

Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.

Brand roadmap document

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Old media is not dead – we’ve just done a print advertisement!

I jest, of course. I have some thoughts about all the hype surrounding social media as a marketing tool. Before you join the rush to shift all your marketing focus to emerging media, consider that discussions on sites like Twitter are rarely about brands and are more focused on social issues and emotional states. Also, the format prevents brands from relaying what they are about in any great detail, why consumers should care and provide little stimuli to build an on going relationship.

Transactium Press Ad

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