The idea behind this guerilla advertising campaign was to intercept pedestrians as they press the button on traffic lights. We hijacked space on the poles by attaching a self-adhesive label to them and used the lights as a visual aid to validate our message.
For the last 10 or so years, my routine as soon as I arrive at the office, begins with a large mug of coffee and a scan through the latest news on Netdiver.
Netdiver is a fantastic design and digital culture magazine devoted to empowering and stimulating creativity from all over the world. After all these years, I still get a kick out of seeing our stuff featured there.
Our packaging and identity work for Eco lightbulb brand – Foxglo is profiled in the ‘Exhibit’ section of the Communication Arts web site.
Whether in print or online, Communication Arts provides new ideas and information, while promoting the highest professional standards for the field.
It is common knowledge that the right lighting can make small spaces seem larger. These poster executions reinforce this fact via a trompe l’oeil effect that creates false depth between the glass of the billboard and the poster. This is used to wittily demonstrate one of the product benefits and serves as a backdrop for displaying the light fixtures.
Over the years, our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.
For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions helped to convince new management that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.
Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.
I jest, of course. I have some thoughts about all the hype surrounding social media as a marketing tool. Before you join the rush to shift all your marketing focus to emerging media, consider that discussions on sites like Twitter are rarely about brands and are more focused on social issues and emotional states. Also, the format prevents brands from relaying what they are about in any great detail, why consumers should care and provide little stimuli to build an on going relationship.
Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and a shift from use of incandescent light bulbs to energy efficient, compact florescent lighting.
Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.
Despite Widex’s standing as the world’s foremost digital hearing aid manufacturer, in Malta, recognition for this brand was relatively low. These ads were designed to communicate Widex’s concern for the hard of hearing and their ongoing obsession to develop technology that will eventually make hearing difficulties a thing of the past.
2004 magazine advertisements pushing the benefits of Paycare Gold – a healthcare cashback scheme specifically for the over 50’s. We used bold, childlike illustrations and oversized type to get the message across in a clear, simple and succinct fashion.
