The production costs involved with this campaign were limited to printing the labels and applying and removing them from the poles.

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Commemorative launch materials for the opening of the Calleja stores

Netdiver is a fantastic design and digital culture magazine devoted to empowering and stimulating creativity from all over the world. After all these years, I still get a kick out of seeing our stuff featured there.

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Commemorative launch materials for the opening of the Calleja stores

Whether in print or online, Communication Arts provides new ideas and information, while promoting the highest professional standards for the field.

Related works:

1. Personal work influenced by survivors of the Haiti disaster

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Personal work influenced by survivors of the Haiti disaster
3. Commemorative launch materials for the opening of the Calleja stores

We developed this visual pun to commemorate our 20th anniversary on February 10th, 2010. The piece fuses a crossword puzzle with our logo to create a playful visual short-hand for what Bulldog has done over the last 20 years.

The starting place for this solution was a concise thank you message from a happy client – the crossword puzzle graphic just seemed to manifest itself. Finding branding related terms to fit in the spaces was rather more challenging.

Bulldog’s clients received commemorative posters and limited edition T-shirts, packaged in labelled, PVC containers. A lavishly printed compendium using this imagery, will also be sent out in a few weeks.

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Personal work influenced by survivors of the Haiti disaster

Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.

The project began with research to identify key customer groups and the most powerful benefit for Calleja to own. Following workshops with top management, we gained a consensus on key elements of  a new brand design, including: target customers, essence, promise, personality and a new graphic identity. These were documented in a publication designed to help people both inside and outside the company understand the intent, spirit and expression of the new brand.

They were also used to drive the company’s marketing effort, products, services and human resources – ensuring consistency at every point of contact made with consumers.

This initiative represents more than just an exercise in aesthetics, it is an evolution of Calleja’s relationship with their customers. Over the years, those who chose them as their preferred electrical supplier did so, more because of interest in a given product rather than the brand.

Calleja hopes to correct this shortcoming over the next 2 years through a multi-faceted, solutions-oriented approach, that makes: dedication, innovation and personal responsibility in their relationships as important as the products they sell.

The combination of a complete branding system that encompasses Calleja’s corporate identity and how this is expressed in its many applications, represents a radical change to the legacy of the old brand. Intial marketing messages will seek to reassure loyal customers that they remain committed to the values that have contributed to an 85 year success story.

Click here to view the embedded video.

Wary of the risk of confusing existing customers with the brand transfer, for the next year, all major communications will carry a strapline advising that Calleja was formerly known as E. Calleja & Sons.

The rebirth of  Calleja’s retail showroom embodies the new brand promise in every aspect – from the ‘look and feel’ to the way customers move through the space. Bulldog created environmental graphics that compliment the great work done by Italian firm: Ideainterni, who were responsible for designing, engineering and implementing the striking interiors.

Circuit diagram influenced graphics provide a seemingly endless source of inspiration for collateral and point of sale material.

Armed with a new sense of purpose brought about by the rebranding exercise, Calleja are looking forward to the challenge of protecting and extending their legacy for many years to come.

www.calleja.com.mt

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Commemorative launch materials for the opening of the Calleja stores

Placing all your eggs in the social media basket at this point in time, makes no sense at all. In my opinion, social media still lags well behind both word of mouth and TV, in terms of marketing effectiveness. While I’d advocate managing online and social media profiles – if for nothing else, to counter negative publicity; brand building, differentiation and sales will be better served by a wider spectrum of media options.

The savvy marketeer will do well to consider these options on a case by case basis and think of social media as another powerful weapon in their arsenal, rather than as a replacement for their armoury.

Anyway, about this print ad…

It’s set to appear in the ‘Country Profiler E-gaming Magazine’ and targets merchants looking for a payment solutions provider. Our remit was to use our persuasive skills to communicate the potential pitfalls of credit card data-breach in a non-technical manner, while promoting Transactium as a preventative measure to counteract this potentially catastrophic threat.

Rather than overload the audience with technical information, we chose to educate with an attention grabbing headline, subtle, ‘banknote’ inspired graphics and the brutal reduction of a complex solution into a form that can be easily digested.

The copy reads:

The expectations of our payment processing customers can be summed up in three short words: save our butts!

Not exactly a technical remit, is it? However, when you consider that the cost of a credit card data breach can be catastrophic, it pretty accurately sums up one of the critical functions we perform on a daily basis.

Nestled discretely beneath the substructures of your operation, Transactium can shield payment processing with a high security posture that achieves PCI compliance and meets the indomitable industry standards imposed by Visa and Mastercard.

For further information about our full range of integrated payment and fraud management solutions, call: (+356) 2333 3000 or email us at: info@transactium.com

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Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

Since many European countries have announced intentions to make Eco-friendly bulbs compulsory, campaigners have been calling for warnings and disposal advice to be printed on bulb packaging. Many of the leading European brands in the category have failed to do this, despite the risks posed by a product that requires special waste handling and increasing media pressure to do so.

Bulldog developed a name and visual identity that suggest the primary brand benefit with a view to penetrating the market quickly. The packaging solution, using bio-degradable inks and 100% recycled stock, attracts, directs and educates consumers – enabling informed purchasing decisions that will contribute to their well-being, as well as that of the environment.

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Copy Reads:

If you’re hearing impaired, it’s ordinary sounds you miss the most – the call of birds from the trees, the soft click of a door opening, gravel gently crushing underneath an approaching person’s feet.

Ironically, it’s only once you can no longer hear these sounds that you realize the profound importance they play in everyday life, like the simple act of looking for something and finding it by listening.

At Widex, we believe that these ordinary sounds ultimately contribute to life’s most extraordinary moments. It’s a belief that has driven us to bring the hearing impaired closer to normal hearing than ever before and in the process, made us the world’s foremost digital hearing aid manufacturer.

To some, an accomplishment like that would be good cause to celebrate but, to our way of thinking, there’s still so much to be done.

Related works:

1. New environmental graphics for Calleja’s lighting store entrance

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