Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and a shift from use of incandescent light bulbs to compact fluorescent lighting.
Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.
Despite Widex’s standing as the world’s foremost digital hearing aid manufacturer, in Malta, recognition for this brand was relatively low. These ads were designed to communicate Widex’s concern for the hard of hearing and their ongoing obsession to develop technology that will eventually make hearing difficulties a thing of the past.
2004 magazine advertisements pushing the benefits of Paycare Gold – a healthcare cashback scheme specifically for the over 50′s. We used bold, childlike illustrations and oversized type to get the message across in a clear, simple and succinct fashion.
This is part of a 1999 Christmas campaign that ran in the British tabloids. We used humour to encourage consumers to see Siku replica toys as potential Christmas gifts.
In 2002, Maltese fashion outlet – Dabang asked us to design advertising for their summer collection of clothes aimed at the ultra competitive teen market. At the time, we noticed that teenage kids were becoming increasingly cynical of advertising – so we opted for a satirical solution that would poke fun at the advertising industry, while showing off the summer collection.
