Relogo is now available for purchase from Amazon. We take great pride that Bulldog branding work features prominently alongside projects by: Chermayeff & Geismar, Duffy & Partners, Sagmeister, Interbrand, Landor and MetaDesign, to name just a few of the long list of international contributors.
Bulldog’s blend of social science and business creativity was delivered at a symposium for members of the Education Department of the Stockholm City Council (Stockholm Stad). Our remit was to highlight the importance of understanding people in the context of culture, to initiate a dialogue about how to re-engineer practices to operate in a more competitive scenario and to catalyze innovative business creativity in the department.
Our work for Maltese electrical supplier Calleja was heralded as one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards. This prestigious accolade is the highest recognition for excellence in brand repositioning, and is the first and only global program of its kind. Bulldog’s rebrand of Calleja set out to provide reassurance of the brand’s enduring qualities after their Managing Director – Tony Calleja, passed away and to better position them for growth and profitability in the future.
We were completely shocked when we heard. In a field that includes some of the industry’s top firms, including Meta Design, Interbrand, FutureBrand, Siegel+Gale and Lippincott, we had to read the notification several times before we realize that we had won ‘Best of Awards’. Both Jonas and I were thrilled with the end product and so pleased the Rebrand 100 judges felt the same way.
For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions and the sudden death of their Managing Director helped to convince the new management team that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.
Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.