Bulldog defines a foundational brand programme for Sparkbow

Unlike advertising, were the last message seen is often what is recalled, the meaning transmitted by a new brand’s first products, communications and actions will structure long-term perceptions. The importance of endowing a positive memory tag at first contact cannot be emphasised enough.

Business veterans, Chris and Aldo Calleja understood that creating an image to communicate with their customers by proxy no longer works in our web enabled, transparent society. Experience has taught them that consumers are more empowered than ever before to probe for their own truth about brands, rather than the one presented to them.

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Bulldog develops a rebranding program for an iconic Maltese brand

For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions and the sudden death of their Managing Director helped to convince the new management team that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.

Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.

Brand roadmap document

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