Branding symposium for the Education Department of the Stockholm City Council

Bulldog’s blend of social science and business creativity was delivered at a symposium for members of the Education Department of the Stockholm City Council (Stockholm Stad). Our remit was to highlight the importance of understanding people in the context of culture, to initiate a dialogue about how to re-engineer practices to operate in a more competitive scenario and to catalyze innovative business creativity in the department.

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Bulldog awarded ‘Best of Awards’ at the REBRAND 100® Global Awards

Our work for Maltese electrical supplier Calleja was heralded as one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards. This prestigious accolade is the highest recognition for excellence in brand repositioning, and is the first and only global program of its kind. Bulldog’s rebrand of Calleja set out to provide reassurance of the brand’s enduring qualities after their Managing Director – Tony Calleja, passed away and to better position them for growth and profitability in the future.

We were completely shocked when we heard. In a field that includes some of the industry’s top firms, including Meta Design, Interbrand, FutureBrand, Siegel+Gale and Lippincott, we had to read the notification several times before we realize that we had won ‘Best of Awards’. Both Jonas and I were thrilled with the end product and so pleased the Rebrand 100 judges felt the same way.

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Bulldog develops a rebranding program for an iconic Maltese brand

For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions and the sudden death of their Managing Director helped to convince the new management team that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.

Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.

Brand roadmap document

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A new brand for Norwegian, mobile content provider – Europlay

Europlay wished to build on the experience and technological foundation of their unique lottery concept – “SMS Jackpot”. This lottery and its inherent architecture were licensed by the Lottery Authority in Norway to operate as a test project for a limited period of 3 years, from June 1st 2002 until June 31st 2005.

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A packaging solution helps Eyespy move leftover stock

All retail shops are familiar with the problem of leftover stock – especially after big holidays like Xmas. The usual approach would be to sell the merchandise at drastically reduced rates in seasonal sales.

When giftware chain – Eyespy asked Bulldog to help with this problem, we suggested using an alternative approach. By combining different items into loosely related groups, housing them in this custom made package and selling them as stand alone sets, our client not only drastically reduced his excess stock but also turned a healthy profit.


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Brand identity for Venezuelan, boutique wine brand – Zuñiga

Zuñiga is the dream of Eduardo Molina – a 43 year old ex-bank manager with a passion for wine making, who inherited a small winery on the highlands of Barquisimeto in Venezuela. Eduardo asked Bulldog to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture. We delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for selected wines Zuñiga will go to market with.

Zuñiga limited edition bottle

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