Category Archives: Brand Strategy

Some Steps To Introduce Your Product

Some Steps To Introduce Your Product

Some Steps To Introduce Your Product – What brand of shoes are you wearing now; Converse, Adidas, Vans, Reebok, Nike or other brands not yet known? If given free you choose to wear shoes with the Nike brand or other brands that are not well known? Surely everyone will answer to choose to use Nike brand shoes. Yes it is a natural thing, considering that Nike is a well-known brand.

Some Steps To Introduce Your Product

Brand is everything related to the company, products, services, and everything related to the company. This is what you must strive for so that your brand is known to many people. So people always remember your brand when they need something.

Unfortunately building a brand that can be known to many people is not easy, but it does not mean difficult. The reason is that a brand can be well known to the public requires a long time. In addition, you also need to do something to reach potential customers in an effective way. The following are some ways that you can use so that your product branding is easily known.

The steps you must take

Create an Ad
Advertising is an effective way to introduce your product to everyone. For a large company making advertising is easy, but what if a small company? Do not be afraid in this day and age to introduce products, you do not have to advertise on digital media, but can be through social media such as Facebook, Twitter, IG and other social media.

Following the Event, Exhibition or Bazaar
In addition to placing advertisements, you also have to take part in bazaar or exhibition activities so that your products become famous, select and adjust the exhibitions or bazaars that will be followed by your business field.

Provide Added Value Besides Selling Products
In forming the image of a brand, it’s good if the content created can build relationships between consumers and your business.

Take the Consumer-centric Perspective
Your sales are a result of consumer needs so that consumers look for your brand or brand then take a consumer centric perspective. Understand the needs and desires of consumers where consumers can make your brand number 1 in their minds.

See Apple's Marketing Strategies to Learn

See Apple’s Marketing Strategies to Learn

See Apple’s Marketing Strategies to Learn – You must have seen the homes of rich people, you too have seen successful brands, and you have also seen big companies, surely in your heart you can say yes people can have that much money, how come they can success, how come the company can move forward. why dont I?

Now I will discuss the well-known brand that is Apple, Apple is one brand that has been successful. IPod, iPhone and iPad, all of these products are pretty much revolutionizing their respective markets. Apple goes far beyond its competitors.

They create products for their target market, so loyal customers who believe that this product can make life better, easier, more fun and cooler.

See Apple’s Marketing Strategies to Learn

Below, there are a number of strategies employed by the Apple company that we can take knowledge of:

  1. Rethink Advertising Needs
    Biasaya people – people will market their ads through Google, Facebook, Instagram and others, but Apple does not need it all, Apple did by embracing a free trial program. Offer a free trial of your service or product, in return for a positive review. and convincing influencers that your product or service is valuable and relevant to their audience, they will share it with their followers.
  2. Avoid Price Wars by Emphasizing Your Unique Proposition
    Usually a lot of brands do a price war to make their brand sell well, but actually competing in price can hurt the business and Apple knows that he doesn’t want to do a war of war. Instead, Apple is focusing on their UVP (unique value proposition), which is a beautiful design that works precisely.
  3. Keep Marketing and Product Techniques Simple
    Many brands overdo it, so Apple helps reduce consumer confusion by simplifying their web copy and sales. Apple keeps it simple and their customers like it so that it gives them loyalty with an unprecedented market share.
  4. Know Your Audience and Talk to Them in ‘Their Language’
    Apple knows customers very well and has developed loyalty in their market share. They know how to talk to them in a language that makes them feel comfortable, unencumbered and confused. and others.

Apple Marketing Through Youtube

Biasaya Apple will market its new product through YouTube, and by using the language unboxing, so people will be curious about Apple’s new product with a simple feel that only shows the shape, color and appearance in it. so that everyone who sees it will become interested.

The Famous Brand War Nike and Adidas Still Continues

The Famous Brand War Nike and Adidas Still Continues

The Famous Brand War Nike and Adidas Still Continues – Who doesn’t know about the Nike and Adidas brand shoes now,

this name is famous not only for people who like sports. People who don’t like sports know these two brands.

Nike and Adidas are shoes, clothing and sports equipment companies, surely you have both of these famous brands.

Nike was founded in 1964 by Phil Knight,

a middle distance runner and accounting student at the University of Oregon, with his coach Bill Bowerman Phill.

Nike is the largest shoe, clothing and sports equipment company in the United States because Nike controlled a market share of 20.52% in Europe in the 2015/2016 period.

The Famous Brand War Nike and Adidas Still Continues

There are several marketing strategies carried out by Nike so that he can not compete with other well-known brands, namely;

  1. Advertising
    Nike carries out its strategy by making contracts for famous sports players like Micheal Jordan, Tiger Woods, Cristiano Ronaldo, etc. so that Nike’s sales increase.
  2. Have a slogan that is remembered by everyone
    “Just Do It” is a Nike slogan that is always remembered by everyone
  3. Athlete
    by using well-known athletes as marketing media Nike is able to attract customers around the world.
  4. Market Domination
    Nike’s market dominance can be seen in every aspect, such as shoes and clothes worn by athletes, and teams that have been sponsored by Nike.

Adidas also has a marketing strategy

Then what about the famous brand strategy Adidas is the same as the Nike strategy, let’s see below;

  1. The Adidas group strategy is very simple, that is to continuously strengthen the brand and to improve their competitive position and finances.

    Adidas carries out several promotional strategies that are quite influential on the marketing of its products,
    namely becoming the main sponsor of the world cup soccer championship and the European cup.
    Besides, Adidas also sponsors famous football teams such as Manchester United, Bayern Munich, Reak Madrid, etc.
  1. For Adidas Advertising, promoting its products. Starting from the use of sports shoes by famous soccer athletes such as Lionel Messi, Ronaldinho, David Beckham and several other famous athletes.
Reasons Why Branding is Very Important

Reasons Why Branding is Very Important

Reasons Why Branding is Very Important

In the field of business today you need a lot of attention. Not only about capital and profits, you need to consider various things for the progress of your business.

Reasons Why Branding is Very Important

As time passes, many people are determined to open the same business. The more interested in a product, the more people will want to take advantage and produce similar goods.

Any business ventures ranging from culinary, trade, and services, require marketing strategies to smooth the company’s goals that is developing.

Reasons Why Branding is Very Important

Previously we have provided information about the right marketing methods, and some easy ways to do branding for a product. Now the discussion will be different, namely why branding is so important for a business. Many people who run a business override a branding so it’s too late to develop. The following are important reasons for branding:

Giving Identity to Business Products

Branding is useful to provide the identity of a product that you have so that it can be distinguished from competing products. This one branding can be a logo, so that it can be used as an identity that is introduced to the public.

Delivering Message to Consumers

Branding can open communication to customers to deliver messages about the value, strengths and uniqueness of the products you have to customers.

Build Credibility

By carrying out a branding strategy, there will be many product users that you market so they will know the credibility and build perceptions of the products of the business that you are running.

Increase Sales

In addition to introducing the company’s brand to the public through the latest logos and product functions, branding can also increase sales of all the products you have. The more often you do a general branding strategy, of course people will get to know you as a specialist in a field. Suppose you run a laundry service business, if you do branding in general, people will start to remember that when they need washing services, they will contact you.

Without using branding on a new business, of course it will slow down the progress of the business. But branding strategy is not only used on new brands, but old brands will always do a marketing system to continue to be remembered as the best product of all time.

How to Build a Business Product Branding Strategy

How to Build a Business Product Branding Strategy

How to Build a Business Product Branding Strategy

Nowadays there are more and more trading businesses in the market. The community has started doing business or business buying and selling products. Ranging from processed food products, electronic products, household products and other necessity products.

How to Build a Business Product Branding Strategy

Indeed selling products is easier and can be done long term. Products in the form of objects need not bother thinking about expiration dates, so you can do a long-term trading system.

Trading business is not all easy. As time passes, trade competition gets tougher. The more similar products, the more the price is at stake. As you know the public or consumers have their own criteria for choosing the product they want. Some think more about quality, and some are concerned with low prices.

Therefore, from the start of a product’s trading business, you must determine the target market you want. If you target the lower class market, of course you have to sell cheap products. And if you target the upper class, of course you can sell rare quality products and prices according to their quality.

Both have different ways to compare. There are advantages and disadvantages to both targets.

How to Build a Business Product Branding Strategy

Here we inform you how to build a branding strategy for a product:

Pay Attention to Target Market

This is important before you start branding business products. If you know the target market that you are after, of course you have to do the appropriate branding environment.

Product functions on the market

You have to go to the field to find out how important the product you have in that target market. Because this will reduce the risk of production failure.

Product Delivery

To do product branding, you must use one delivery point about the product to attract consumers. Don’t just introduce the brand and logo, but if you want to do branding for sales, of course, focus on the usability and function of the product.

After that, you just paste the brand logo and distinctive label of your company to be introduced to the public.

Also Read : Branding Strategies For Business Beginners

Branding Strategies For Business Beginners

Branding Strategies For Business Beginners

Branding Strategies For Business Beginners

Nowadays there are so many businesses or businesses. Many new businesses have sprung up so business competition is getting tougher. Selling products more and more imitations so that sales increasingly do not guarantee.

Branding Strategies For Business Beginners

Especially now that technology has made people more lazy. Looking for various needs no longer need to place a sale. Needs can be found online.

To open a business or business is not easy. Not as easy as you think. Capital is needed but mental and expertise in business must still be needed.

All businesses must be carefully thought out. And the most important thing is branding strategy so that your business is known to many people and become the people’s choice.

Branding Strategies For Business Beginners

The following is a business branding strategy for you beginners:

Unique and Easy to remember logo

The logo is very important for business ventures. Logo is one of the most useful branding. Make your logo with a color that is characteristic. No need to have a complex picture that is easy to remember. For example like the Aqua logo which is identical to the color blue.

Social media

Use social media to do branding. Every business needs an official social media account to be accessed by the public. You can use social media to promote the latest products, promos, and for a selling platform.

The website

This is important! Business ventures will now usually have a company official website to inform the various needs of buyers. Such as providing contact information service numbers, and can also inform promotions at any time.

Nowadays most people will search online. So the website will be very necessary. You can use SEO for your website to see the people who need your business.

Endors

This is widely used for other products and businesses. Use the services of endors in contemporary celebrity artists or can use famous artists as ambasador brands. This is very effective for you to find customers. Indeed, branding using endors is quite expensive, because usually the post rates for artists can cost millions. But the more you use endors, the more people see your trademark.

Promo

At the beginning of the business, you should think of attractive promos for the opening. This can attract the attention of the public to get to know your merchandise and come to enjoy your promotion.

A new brand for Norwegian, mobile content provider – Europlay

A new brand for Norwegian, mobile content provider – Europlay

Europlay wished to build on the experience and technological foundation of their unique lottery concept – “SMS Jackpot”. This lottery and its inherent architecture were licensed by the Lottery Authority in Norway to operate as a test project for a limited period of 3 years, from June 1st 2002 until June 31st 2005.

A new brand for Norwegian, mobile content provider – Europlay

In 2006, Europlay was awarded Class A and C licenses allowing it to operate a fully integrated gambling system. Bulldog was hired to develop a strategic brand platform that would align with the company’s business strategy, ensure differentiation in a highly competitive market and inspire investors to recognise the potential value of Europlay’s offering by becoming stakeholders.

Our first objective was to define what makes Europlay special and different in the competitive context of the igaming industry. We found that a key issue which prevents more people from participating in gambling as a pastime is that it is still seen as an activity that is a socially unacceptable. Much of this is down to the well publicised consequences of problem gambling.

Paradoxically, a common thread amongst a diverse demographic of people that strenuously claimed NOT to gamble is that many of them, regularly purchased lottery tickets or scratch cards. Inspired by this insight, we crafted a new brand aimed at people who like to play money games but who don’t consider themselves gamblers.

If this does not sound very original, given the gaming industry’s current obsession with appearing socially responsible, consider this; all major gaming websites, under the guise of social responsibility, allow players to set their own limit in respect of how much they can lose. Isn’t that like asking an alcoholic to decide when he/she has had enough to drink?

We saw this as a case of reach outstripping grasp and with low stakes, high involvement games, strict measures to ensure responsible participation and game themes that reflect emerging consumer attitudes to everyday life situations affected by politics, fashion, popular culture etc – the Mowjow brand was born.

In order to explain Mowjow’s intent, spirit and expression to potential investors, the brand kernel was outlined in a manual that included: audience insight, industry niche, competitors, vision, business objectives and key offerings. The manual also contained a comprehensive identity – defining: key messages, symbolic expressions, architecture and standards to ensure consistent application.

A new brand for Norwegian, mobile content provider – Europlay

Bulldog also designed Mowjow’s

Bulldog also designed Mowjow’s first mobile phone game: “Seduction Lottery”. This is a downloadable Java application that works on the majority of current mobile phones. Built around a dating theme, Seduction Lottery adds role play, escapism and greater involvement to the traditional lottery game experience. This is important because experiencing a lottery game on a mobile phone is not the same as physically participating. The main difference being, the length of time between the stake and the outcome. On a mobile phone, this is instant, making a more involved user experience imperative – especially when the player loses (even though the stake is very low). Seduction Lottery rewards players with a simple but highly enjoyable experience whether they win or lose.

That said, because of the risqué nature of the game theme, not everyone will like Seduction Lottery. It is designed to appeal to an 18 25 age group and reflects a world which they will recognise as what is around them. This is not to say that all 18-25 year olds should be stereotyped as belonging to a homogeneous ‘sex obsessed’ subculture. What it does say is that there are attitudes and feelings which this age group are likely recognise, and these have been used to develop a game theme that celebrates both commonalities and differences.

In any case, the technical architecture behind the game was designed in such a way as to allow the skinning of new themes on to the existing back end. This allows the creation of multiple games that target very different groups of people with relatively low development costs.

As a creative professional working in Malta, there’s much to fault with our industry but what

Visually redefining a brand won’t fix its problems

As a creative professional working in Malta, there’s much to fault with our industry but what annoys me more than anything is when I see some of Malta’s biggest brands gratefully swallowing tripe for cream, served to them by foreign creative companies because of some misguided belief that if it’s made abroad, it’s somehow better.

Visually redefining a brand won’t fix its problems

For example, take Air Malta’s rebranding, executed last year by FutureBrand London for a reported total cost of 1.9 million Euro. As an agency with a global reputation, do I hold FutureBrand to a higher standard than other local branding firms? Of course I do! Yet they still failed to get anywhere near my expectations with this exercise. In order to demonstrate why, I’m going to compare Air Malta’s new aircraft livery with a spectacularly successful piece of Maltese ‘vernacular design’ – the Malta Bus

Visually redefining a brand won’t fix its problems

Visitors to our island thought the experience and style of the Maltese bus so novel, they queued up in their thousands to have photos taken with it, bought replica souvenirs of it, depicted it in paintings and recounted stories about journeys taken on it long after they returned home. In fact, they coveted the brand so much that they were willing to overlook performance issues (these were hot and noisy contraptions) and customer service flaws (some of the drivers were said to be surly). Only time will tell if Air Malta’s aircraft will acquire such a fanatical cult following with their new and expensively decorated aircraft but somehow I doubt it.

So, how is it possible that a bunch of local bus drivers are able to outperform one of the world’s foremost marketing companies, armed with a sizable budget? The answer is simple; it’s not easy to fake culture and traditions – customers see straight through it. While the bus drivers may not have had an expensive design education, they understood that holiday makers wanted an authentic Maltese experience, rather than something manufactured and did not need tablet-wielding creatives from The City to tell them this.

Bus Malta

Also, let’s not forget that the Malta bus brand was effective not because of its style and novelty but in addition to it. The drivers built the buses to a practical design which worked for the local climate, terrain and budget. Unique to Malta, these became as much an icon in our country as red double-deckers are in London. For decades they gave us a cheap, workable, frequent bus service that rarely ever broke down. They did not have to look important because they really were important and their brand identity reminded people of this

By contrast, Air Malta’s lack of a meaningful position (who is this brand for and who does it exclude?) and flaws with its product, value perception, reputation, company culture etc leave its brand communications with a very tall order indeed – to create preference with nothing much of substance to say. In a roundabout way, this rebrand kind of reminds me of a sketch British comedian Eddie Izzard used to perform about imperialists going to foreign shores and claiming countries under their flag.

“But, you can’t just come here and take our land, we live here” the indigenous people would say. To which the imperialists would reply “Yes, but do you have a flag?”

Trying to fix a company’s problems by visually redefining it is unrealistic and anyway, today it’s no longer possible to manage an external image to talk to audiences on behalf of companies. No matter how well scripted and slick the brand communications are, people have the means to probe for their own truth and if they find any kind of discrepancy, share it with the world.

The internal dynamics of a company play a critical role in its performance in the marketplace. This is where the branding should start – placing core truth and values at the heart of any effort to build (or rebuild) the brand.

It seems to be out of fashion for branding companies to advise clients to fix their businesses and build the reality they are so keen to portray in their brand communications. Too many brands seem content to portray a pig’s ear as a silk purse and hope that nobody notices. Of course, since this is a much easier course of action, there’s no shortage of ‘branding’ firms happy to oblige – both in Malta and everywhere else.