Direct mail postcards for UK Healthcare Cashback Plan – Paycare
Bulldog designed this set of direct mail postcards – eight years ago, in order to take advantage of a targeted mailing list of people that enquired about healthcare insurance but did not follow up on it. They were printed in bright colours on uncoated stock and used clever die cutting to further dramatize key messages. Details about the benefits of Paycare’s Cashback Plan were printed on the back of the postcards.
