This new ‘F’ trademark for Il-Fajsu Co Ltd. takes its form from the assortment of steel shapes that the company supplies. The identity was commissioned as a result of evolution in Fajsu’s business and benefits from uniqueness, attention value, holding power and description. We hope the new mark will enjoy the longevity of the identity it replaces.
Ren’s recent success at the Hiiibrand International Logo Design Awards is comprehensively detailed in Issue 36 of Curve magazine. Other interesting articles in this edition include profiles of Alberto Alessi, Red Dot Design Team of the Year – Grohe and Japanese design office – Nendo.
Curve brings you the latest international news from the world of industrial design and product development. It is published four times a year in February, April,
July and October.
Our pro bono, identity work for Birdlife Malta picked up the Gold Award at Hiiibrand 2010, from 4,136 world-wide entries. The judging panel for this contest included some of the world’s most respected practitioners of corporate identity and branding – including: Wally Olins of Saffron Brand Consultants, Joe Duffy of Duffy & Partners, Boris Ljubicic of Studio International, Min Wang (The Dean of CAFA Design School in China), Tommy Li of Tommy Li Design Workshop, Bart Crosby of Crosby Associates and last but not least Cristian Kit Paul of Brandient.
A number of you have solicited my opinion about the new Malta Labour Party logo. The symbol seems to have generated quite a bit of interest judging by the number of comments on the Times of Malta web site. In this post, I will examine this topic and address the appropriate issues.
Unlike advertising, were the last message seen is often what is recalled, the meaning transmitted by a new brand’s first products, communications and actions will structure long-term perceptions. The importance of endowing a positive memory tag at first contact cannot be emphasised enough.
Business veterans, Chris and Aldo Calleja understood that creating an image to communicate with their customers by proxy no longer works in our web enabled, transparent society. Experience has taught them that consumers are more empowered than ever before to probe for their own truth about brands, rather than the one presented to them.
Logos designed by Bulldog for Birdlife and Transactium both feature in the 2009 edition of the World Logo Design Annual, after being selected from over 1,885 worldwide entries.
The annual showcases 192 winning entries in a substantial, hard bound volume of exceptional quality, printed on Sappi acclaimed papers by Fontegrafica.
Our packaging and identity work for Eco lightbulb brand – Foxglo is profiled in the ‘Exhibit’ section of the Communication Arts web site.
Whether in print or online, Communication Arts provides new ideas and information, while promoting the highest professional standards for the field.