Witty imagery for Bulldog’s 20th anniversary
Over the years our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.
6th December, 2009(0 Comments)
5th May, 2009(0 Comments)
A patriotic hair stylist gets a new identity
After 20 years in Malta, Cheri – an Irish hair stylist, retains strong feelings for her homeland. She asked Bulldog to create an identity that would suggest her place of birth as well as her trade. From a purely practical point of view, the identity needed to work across a whole host of ancillary applications such as towels, signage, salon interiors and stationery.
Our solution was to create an image immediately associated with hairdressing; that is also visual shorthand for Cheri’s nationality.
5th May, 2009(0 Comments)
Foxglo puts a spotlight on energy saving with a graphic identity by Bulldog
Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and a shift from use of incandescent light bulbs to energy efficient, compact florescent lighting.
Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.
4th May, 2009(0 Comments)
Logo design love
We’ve always been fascinated by logo design. When reviewing the portfolios of creative applicants hopeful of working with our company, we tend to drift towards the logos section first. I think this is because in this discipline, it’s difficult for creatives to mask a lack of ideas with slick printing processes and expensive paper stocks. Designing good logos is pretty difficult and in a world suffering from information overload, arresting viewers’ attention momentarily and leaving them with a lasting impression requires designers to be: daring, distinctive and to master the enviable ability to make less say more.
If you’ve spent the day reviewing portfolios, it’s not impossible that you could be seduced by miracles of presentation and glossy style. Not so with logos – these only really work when execution and content are inseparably fused – making the execution part of the content. Take it from us, it’s rare but you’ll know when you see it.
4th May, 2009(1 Comments)
Swedish Psychotherapist – Linda Åklundh reveals a new identity
Traditionally, identities in this field tend to be very restrained and sometimes downright pretentious. Gestalt Psychotherapist – Linda Åklundh expressed a determination to avoid the clichéd approach adopted by many in her field.
Bulldog immediately realised that the solution to Linda’s problem would lie in our ability to reduce a seemingly complex message down to a memorable, engaging idea. Once we decided that what Linda does is: ’sort out puzzles in people’s heads’, this logo just sort of drew itself.
Linda says that she just can’t stop handing out her new business cards – the change in peoples’ faces as they figure out the meaning for themselves is priceless. We couldn’t agree more – in our opinion, the best communications leave room for audience participation.
4th May, 2009(0 Comments)
Brand identity for Venezuelan, boutique wine brand – Zuñiga
Zuñiga is the dream of Eduardo Molina – a 43 year old ex-bank manager with a passion for wine making, who inherited a small winery on the highlands of Barquisimeto in Venezuela. Eduardo asked Bulldog to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture. We delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for selected wines Zuñiga will go to market with.
