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After securing representation for some of the world’s leading model brands, Hobbyshop enjoyed years of unbroken sales and profit growth to become one of the foremost model shops in Norway. What’s more, they did it without any kind of third party, professional marketing help.

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Related works:

1. New environmental graphics for Calleja’s lighting store entrance

The annual showcases 192 winning entries in a substantial, hard bound volume of exceptional quality, printed on Sappi acclaimed papers by Fontegrafica.

Wolda is a high-profile graphic design award scheme that rewards the best logos and trademarks designed throughout the world. The winners are selected by an international three-tier jury consisting of 10 top design professionals, 10 marketing managers from major international clients and finally 10 members of the public (provided respectively by the worldwide organizations Icograda, Aquent and Consumers International).

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Authors – Larry Volk and Danielle Currier demonstrate an understanding of the need for our industry to present both creative and business facets, making it a interesting reference for professionals and students alike. You can get the full details at Amazon.com

Related works:

1. Personal work influenced by survivors of the Haiti disaster
2. New environmental graphics for Calleja’s lighting store entrance
3. Commemorative launch materials for the opening of the Calleja stores

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The first is a monogram for financial consultant, Mark Vella Bonanno. It is formed from his initials – MVB.

Gestalt Psychotherapist – Linda Åklundh approached us to create a new identity that would communicate the benefits of her new ‘business coaching’ venture. Our solution was to develop a composition of stick figures – working in harmony towards a shared goal. At the same time, the new symbol suggests the Swedish letter Å.

Of the 3, my personal favourite is a proposed symbol for the European Bully Kennel Club. It is created from 5 kennel symbols arranged in such a way that they also suggest a 5 pointed star. The identity needed to be versatile and legible, as it would also be used in conjunction with other graphic components – at various sizes.

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We developed this visual pun to commemorate our 20th anniversary on February 10th, 2010. The piece fuses a crossword puzzle with our logo to create a playful visual short-hand for what Bulldog has done over the last 20 years.

The starting place for this solution was a concise thank you message from a happy client – the crossword puzzle graphic just seemed to manifest itself. Finding branding related terms to fit in the spaces was rather more challenging.

Bulldog’s clients received commemorative posters and limited edition T-shirts, packaged in labelled, PVC containers. A lavishly printed compendium using this imagery, will also be sent out in a few weeks.

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Personal work influenced by survivors of the Haiti disaster

Our solution was to create an image immediately associated with hairdressing; that is also visual shorthand for Cheri’s nationality.

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Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

Since many European countries have announced intentions to make Eco-friendly bulbs compulsory, campaigners have been calling for warnings and disposal advice to be printed on bulb packaging. Many of the leading European brands in the category have failed to do this, despite the risks posed by a product that requires special waste handling and increasing media pressure to do so.

Bulldog developed a name and visual identity that suggest the primary brand benefit with a view to penetrating the market quickly. The packaging solution, using bio-degradable inks and 100% recycled stock, attracts, directs and educates consumers – enabling informed purchasing decisions that will contribute to their well-being, as well as that of the environment.

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If you’ve spent the day reviewing portfolios, it’s not impossible that you could be seduced by miracles of presentation and glossy style. Not so with logos – these only really work when execution and content are inseparably fused – making the execution part of the content. It’s rare but you’ll know when you see it.

We saw it when looking at Herb Lubalin’s Mother & Child logo for the first time, almost 20 years ago. It could be argued that all our creative endeavors to date, have been a reaction to the envy we felt at that time. It’s with baited breath that we grudgingly concede we may never reach the heights scaled by a giant like Mr Lubalin but by measuring ourselves against him, we’ve probably raised our level.

We hope you enjoy this selection of logos designed by Bulldog.

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1. Saint James – Malta’s leading private hospital.

2. Calleja – 3rd generation, Maltese electical supplier.

3. Safeguard - Health and Safety initiative.

4. Skeletrain - amusement park ride (ghost train).

5. Pipesarge – product identity for a pipe and tube bending equipment.

6. EBKC – European Bully Kennel Club (unused concept).

7. Stellia – merchant services provider.

8. Transactium – payment processing company.

9. Birdlife -  campaign identity to raise awareness about illegal bird hunting.

10. Raging Poet – open mic poetry event.

11. Bulldog – business creativity.

13. Cheri – patriotic hairdresser from Ireland.

14. Hobbyshop – Norwegian kit model store.

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Commemorative launch materials for the opening of the Calleja stores