The Bulldog 2010 compendium

In spite of gloomy economic forecasts at the beginning of 2010, we trusted in our ability to manage our clients’ brands through the industry downturn with resolve and acumen. This publication compiles the projects through which we have lived our values into a beautifully illustrated, 70 page brochure, complete with letterpress printed, cardboard mailing case.

It covers pretty much all the brand-related disciplines we work in, from customer insight studies to identity design, advertising to web sites, packaging to corporate communications, environments, interfaces, games etc.

We are deeply thankful to the people who continue to place their faith in Bulldog and look forward to producing next year’s edition.

Happy 2011 to you all!

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Bulldog packaging design work featured in the book – ‘Package’

‘Package’ published by Choi’s Gallery showcases cutting-edge creativity in global package design. It documents more than 250 beautifully illustrated, package design cases from all over the world.

Considering the wealth of talent featured in the book, we’re honoured to be included. The featured Bulldog packaging design works are – retail lightbulb brand Foxglo and self-promotional packaging developed to promote our 20th anniversary.

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Packaging designed by Bulldog featured in the book – ‘Magic Packaging’

Packaging designed by Bulldog has been featured in the book ‘Magic Packaging’ by Designerbooks. ‘This gathers more than 230 of the newest and best works from all over the whole world. You can see the most creative works of new and vigorous designers, as well as the delicate works of acclaimed designers. Works were selected from North America, South America, Europe, Scandinavia and Asia. There are various package design styles in this book, including vintage, modern, minimalism etc. All the packages introduce the products in the most attractive way’.

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Bulldog work featured on the Communication Arts website

Our packaging and identity work for Eco lightbulb brand – Foxglo is profiled in the ‘Exhibit’ section of the Communication Arts web site.

Foxglo packaging

Whether in print or online, Communication Arts provides new ideas and information, while promoting the highest professional standards for the field.

You can see the exhibited work here or for larger images and additional Foxglo work, visit our previous post about this project.
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Witty imagery for Bulldog’s 20th anniversary

Over the years, our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.

Bulldog 20th T-shirt packaging

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Foxglo puts a spotlight on energy saving with a graphic identity by Bulldog

Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and a shift from use of incandescent light bulbs to compact fluorescent lighting.

Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

Foxglo print advert

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A packaging solution helps Eyespy move leftover stock

All retail shops are familiar with the problem of leftover stock – especially after big holidays like Xmas. The usual approach would be to sell the merchandise at drastically reduced rates in seasonal sales.

When giftware chain – Eyespy asked Bulldog to help with this problem, we suggested using an alternative approach. By combining different items into loosely related groups, housing them in this custom made package and selling them as stand alone sets, our client not only drastically reduced his excess stock but also turned a healthy profit.

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