Bulldog - Strategic business creativity that defines, inspires and transforms brands.

Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and a shift from use of incandescent light bulbs to energy efficient, compact florescent lighting.

Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

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All retail shops are familiar with the problem of leftover stock – especially after big holidays like Xmas. The usual approach would be to sell the merchandise at drastically reduced rates in seasonal sales.

When giftware chain – Eyespy asked Bulldog to help with this problem, we suggested using an alternative approach. By combining different items into loosely related groups, housing them in this custom made package and selling them as stand alone sets, our client not only drastically reduced his excess stock but also turned a healthy profit.

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The Bakke family have harvested and canned seasonal fruit in the Trondheim area of Norway for over 150 years. Their delicious jams are made in traditional open pans using fruits native to the area – such as strawberries, blueberries, raspberries and multe (cloudberry). For years, the jams were stored in glass Kilner style jars, adorned with hand printed labels and sold at farm produce markets in districts surrounding Trondheim. However, demand for Bakke jams reached a scale that necessitated more sophisticated production, marketing and distribution methods and today, these jams compete with hardier (but less authentic and tasty), mass produced, jam brands on the shelves of Trøndelag’s supermarkets.

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Zuñiga is the dream of Eduardo Molina – a 43 year old ex-bank manager with a passion for wine making, who inherited a small winery on the highlands of Barquisimeto in Venezuela. Eduardo asked Bulldog to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture. We delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for selected wines Zuñiga will go to market with.

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This brochure and corrugated card case is the physical version of our blog. It is spiral bound meaning we can customise it according to the type of work clients are interested in and is printed on a metallic paper stock – using foil inks. We usually add new pages to it every few months.

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