Bulldog » Packaging

Bulldog work featured on the Communication Arts website

Ren Spiteri — Wed, 02 Jun 2010 07:05:40 +0000

Our packaging and identity work for Eco lightbulb brand – Foxglo is profiled in the ‘Exhibit’ section of the Communication Arts web site.

Whether in print or online, Communication Arts provides new ideas and information, while promoting the highest professional standards for the field.

You can see the exhibited work here or for larger images and additional Foxglo work, visit our previous post about this project.

Related works:

Personal work influenced by survivors of the Haiti disaster

Witty imagery for Bulldog’s 20th anniversary

Ren Spiteri — Sun, 21 Mar 2010 15:41:25 +0000

Over the years, our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.

We developed this visual pun to commemorate our 20th anniversary on February 10th, 2010. The piece fuses a crossword puzzle with our logo to create a playful visual short-hand for what Bulldog has done over the last 20 years.

The starting place for this solution was a concise thank you message from a happy client – the crossword puzzle graphic just seemed to manifest itself. Finding branding related terms to fit in the spaces was rather more challenging.

Bulldog’s clients received commemorative posters and limited edition T-shirts, packaged in labelled, PVC containers. A lavishly printed compendium using this imagery, will also be sent out in a few weeks.

Related works:

Foxglo puts a spotlight on energy saving with a graphic identity by Bulldog

Ren Spiteri — Tue, 05 May 2009 03:01:30 +0000

Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and a shift from use of incandescent light bulbs to energy efficient, compact florescent lighting.

Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

Since many European countries have announced intentions to make Eco-friendly bulbs compulsory, campaigners have been calling for warnings and disposal advice to be printed on bulb packaging. Many of the leading European brands in the category have failed to do this, despite the risks posed by a product that requires special waste handling and increasing media pressure to do so.

Bulldog developed a name and visual identity that suggest the primary brand benefit with a view to penetrating the market quickly. The packaging solution, using bio-degradable inks and 100% recycled stock, attracts, directs and educates consumers – enabling informed purchasing decisions that will contribute to their well-being, as well as that of the environment.

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A packaging solution helps Eyespy move leftover stock

Ren Spiteri — Mon, 04 May 2009 09:54:29 +0000

All retail shops are familiar with the problem of leftover stock – especially after big holidays like Xmas. The usual approach would be to sell the merchandise at drastically reduced rates in seasonal sales.

When giftware chain – Eyespy asked Bulldog to help with this problem, we suggested using an alternative approach. By combining different items into loosely related groups, housing them in this custom made package and selling them as stand alone sets, our client not only drastically reduced his excess stock but also turned a healthy profit.

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Chic, jam packaging for Bakke

Ren Spiteri — Mon, 04 May 2009 18:00:33 +0000

The Bakke family have harvested and canned seasonal fruit in the Trondheim area of Norway for over 150 years. Their delicious jams are made in traditional open pans using fruits native to the area – such as strawberries, blueberries, raspberries and multe (cloudberry). For years, the jams were stored in glass Kilner style jars, adorned with hand printed labels and sold at farm produce markets in districts surrounding Trondheim. However, demand for Bakke jams reached a scale that necessitated more sophisticated production, marketing and distribution methods and today, these jams compete with hardier (but less authentic and tasty), mass produced, jam brands on the shelves of Trøndelag’s supermarkets.

Bulldog was commissioned to develop an identity and packaging for this range. The result is a set of utterly simple but chic label designs, colour coded in distinct, fresh shades that help consumers easily distinguish between 6 different fruit flavours. Sourcing unique specialty food-grade glass jars can be quite a challenge but the attention placed on this has paid off handsomely ensuring that the product looks as good on the outside as it tastes on the inside.

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Brand identity for Venezuelan, boutique wine brand – Zuñiga

Ren Spiteri — Mon, 04 May 2009 08:42:44 +0000

Zuñiga is the dream of Eduardo Molina – a 43 year old ex-bank manager with a passion for wine making, who inherited a small winery on the highlands of Barquisimeto in Venezuela. Eduardo asked Bulldog to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture. We delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for selected wines Zuñiga will go to market with.

Related works:

Personal work influenced by survivors of the Haiti disaster

Self promotional collateral for Bulldog

Ren Spiteri — Mon, 04 May 2009 03:02:01 +0000

This brochure and corrugated card case is the physical version of our blog. It is spiral bound meaning we can customise it according to the type of work clients are interested in and is printed on a metallic paper stock – using foil inks. We usually add new pages to it every few months.

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