After securing representation for some of the world’s leading model brands, Hobbyshop enjoyed years of unbroken sales and profit growth to become one of the foremost model shops in Norway. What’s more, they did it without any kind of third party, professional marketing help.

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Related works:

1. New environmental graphics for Calleja’s lighting store entrance

Authors – Larry Volk and Danielle Currier demonstrate an understanding of the need for our industry to present both creative and business facets, making it a interesting reference for professionals and students alike. You can get the full details at Amazon.com

Related works:

1. Personal work influenced by survivors of the Haiti disaster
2. New environmental graphics for Calleja’s lighting store entrance
3. Commemorative launch materials for the opening of the Calleja stores

When a friend asked me to create something for his blog that demonstrates how I feel about Christmas, my answer was “Are you sure about this?”

Here’s the result (yes, I do know I’m a miserable git).

THE WAR ON CHRISTMAS

I really hate Christmas.

I hate the cloying, fake cheeriness. The perfunctory, self-cancelling gift exchanges on Christmas morning. Dubious, uncharitable ‘forced giving’ and the utter absurdity of peace on earth.

I hate en-mass turkey fisting, over priced Christmas hampers and hideous, hand knitted pullovers from distant aunties. I hate those frigging 10 disk Christmas compilation CD’s. I hate the words ‘Batteries not included’, blow-up Santas and rotting pine trees with tacky, epilepsy-inducing coloured luminaires.

I hate inter-galactic reindeers, sparkly xmas underpants and raucous, hyperventilating ankle-biters, unwrapping their gifts.

And is there anything that screams ‘Fuck you’ better than a box set of 50 identical Christmas cards? I don’t think so!

How many times can you hear ‘Last Xmas’ by ‘George bloody Michael’ in department stores before you want to asphyxiate random shoppers with bits of tinsel?

I hate compulsory cheeriness and masochistic family get-togethers. I hate fake snow. Tinsel. Christmas crackers and Advent calendars.

I hate misletoe, office staff parties and misty-eyed nostalgia for the past but most of all, I hate guys like me – that hate Christmas, who in their tiresome sameness are about as predictable and perennial as the customs they claim to loath.

So Merry Christmas? Not bloody likely.

Related works:

1. Commemorative launch materials for the opening of the Calleja stores

We soon realised that the answer was staring us in the face. True creativity is not about expensive processes and slick animated sequences (sure, we pay lots of attention to technique but only if it is relevant). No, in truth, true creativity is about great ideas. It’s about that feeling you get when you experience something exceptional, even if the idea is still a doodle in the margins of a newspaper.

With this in mind, we constrained ourselves to developing Yvette’s entire portfolio site using doodles. While this sounds like it could be limiting, it helped us develop a unique and exciting visual language for this project that perfectly illustrated a basic truth that Yvette strives to instill in her work: adapt the technique to the idea, not the idea to the technique.

We opted to create Yvette’s web site using Flash because the primary objective was to make her portfolio unique. While this route is not for everyone, given Flash’s search engine optimisation limitations, we believe that in this case, the quality of the content and the experience created by this site for its intended audience, make it the right choice to leave an unforgettable impression.

Click here to visit the site »

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Commemorative launch materials for the opening of the Calleja stores
3. Personal work influenced by survivors of the Haiti disaster