Bulldog

Bulldog helps Calleja create maximum impact with a minimal budget

Ren Spiteri — Fri, 02 Jul 2010 14:00:57 +0000

The idea behind this guerilla advertising campaign was to intercept pedestrians as they press the button on traffic lights. We hijacked space on the poles by attaching a self-adhesive label to them and used the lights as a visual aid to validate our message.

The production costs involved with this campaign were limited to printing the labels and applying and removing them from the poles.

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Calleja outdoor campaign featured on Netdiver

Ren Spiteri — Tue, 15 Jun 2010 06:07:37 +0000

For the last 10 or so years, my routine as soon as I arrive at the office, begins with a large mug of coffee and a scan through the latest news on Netdiver.

Netdiver is a fantastic design and digital culture magazine devoted to empowering and stimulating creativity from all over the world. After all these years, I still get a kick out of seeing our stuff featured there.

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Logos designed by Bulldog recognised in the World Logo Design Annual

Ren Spiteri — Tue, 08 Jun 2010 22:09:56 +0000

Logos designed by Bulldog for Birdlife and Transactium will both feature in the 2009 edition (published in 2010) of the World Logo Design Annual, after being selected from over 1,885 worldwide entries.

The annual will showcase 192 winning entries in a substantial, hard bound volume of exceptional quality, printed on Sappi acclaimed papers by Fontegrafica.

Wolda is a high-profile graphic design award scheme that rewards the best logos and trademarks designed throughout the world. The winners are selected by an international three-tier jury consisting of 10 top design professionals, 10 marketing managers from major international clients and finally 10 members of the public (provided respectively by the worldwide organizations Icograda, Aquent and Consumers International).

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Bulldog work featured on the Communication Arts website

Ren Spiteri — Wed, 02 Jun 2010 07:05:40 +0000

Our packaging and identity work for Eco lightbulb brand – Foxglo is profiled in the ‘Exhibit’ section of the Communication Arts web site.

Whether in print or online, Communication Arts provides new ideas and information, while promoting the highest professional standards for the field.

You can see the exhibited work here or for larger images and additional Foxglo work, visit our previous post about this project.

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Personal work influenced by survivors of the Haiti disaster

Commemorative launch materials for the opening of the Calleja stores

Ren Spiteri — Tue, 01 Jun 2010 22:05:07 +0000

Bulldog designed this laser cut, stainless steel and wood, commemorative plaque for Calleja after they expressed a wish to steer away from the stereotypical brass option, in favour of something a little more contemporary.

The plaque will be unveiled by Hon. Minister Tonio Fenech and Birkirkara Mayor – Michael Fenech Adami on the 4th of July, at the opening of the new Calleja showrooms.

At the event, they will both be presented with these laser engraved, crystal gifts Bulldog created.

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Bulldog creates an outdoor campaign for the Calleja lighting store

Ren Spiteri — Tue, 01 Jun 2010 21:56:51 +0000

It is common knowledge that the right lighting can make small spaces seem larger. These poster executions reinforce this fact via a trompe l’oeil effect that creates false depth between the glass of the billboard and the poster. This is used to wittily demonstrate one of the product benefits and serves as a backdrop for displaying the light fixtures.

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Personal work influenced by survivors of the Haiti disaster

Ren Spiteri — Tue, 27 Apr 2010 16:20:38 +0000

This illustration was for a project I was invited to take part in, designed to raise funds for victims of the Haiti disaster. The concept of the project was to have participants create art carrying messages of hope to the people of Haiti. These would then be auctioned off to raise money in support of designated aid organisations.

What struck me most while watching the horrific images of the disaster on television, was the kind of courage it must take to carry on in the face of such loss. It really is unimaginable. However, I was able to use these feelings to inspire the creation of this artwork.

Unfortunately, the project didn’t get off the ground so this won’t be used. What a pity.

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New environmental graphics for Calleja’s lighting store entrance

Ren Spiteri — Wed, 21 Apr 2010 19:05:27 +0000

This illustration was taken from an animated sequence we recently created, announcing a brand transfer for Maltese electrical supplies firm – Calleja. We reworked it in vector format to allow enlargement without any loss of quality. The 3 by 5 metre panel is backlit using around 40, T16 fluorescent lamps and sits opposite way-finding signage that directs traffic to Calleja’s 2nd floor, lighting showroom.

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Bulldog work featured in a new design publication

Ren Spiteri — Tue, 20 Apr 2010 15:22:13 +0000

Our work for Yvette Mahon has been featured in ‘No Plastic Sleeves – The Complete Portfolio Guide for Photographers and Designers’. This book is a valuable resource for designers and photographers that are interested in the process of creating a portfolio. With hundreds of photos to guide you, the book covers a wide range of topics involved with developing effective marketing tools for selling creative work.

Authors – Larry Volk and Danielle Currier demonstrate an understanding of the need for our industry to present both creative and business facets, making it a interesting reference for professionals and students alike. You can get the full details at Amazon.com

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Personal work influenced by survivors of the Haiti disaster

MVB business stationery

Ren Spiteri — Sat, 17 Apr 2010 20:54:13 +0000

Financial consultant – Marc Vella Bonanno asked Bulldog to craft a graphic symbol and business stationery that is authoritative and reassuring, with a wide appeal. The symbol is a monogram formed by Marc’s initials and is supported by a spirograph pattern that echoes the kind of graphics associated with bank notes. A restrained design, foil blocking and premium paper stock all add to the elegance and refinement of this stationery.

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