Traditionally, identities in this field tend to be very restrained and sometimes downright pretentious. Gestalt Psychotherapist – Linda Åklundh expressed a determination to avoid the clichéd approach adopted by many in her field.
Bulldog immediately realised that the solution to Linda’s problem would lie in our ability to reduce a seemingly complex message down to a memorable, engaging idea. Once we decided that what Linda does is: ‘sort out puzzles in people’s heads’, this logo just sort of drew itself.
Linda says that she just can’t stop handing out her new business cards, “The change in peoples’ faces as they figure out the meaning for themselves is priceless.” We couldn’t agree more – in our opinion, the best communications leave room for audience participation.
1 Comment
What a very ingeneous and creative buisiness card you have.
One that people will remember and potentially use (or pass onto a family member or a friend) if the time arrives for them to invest in themselves for some therapeutic intervention.
Well done.
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