A patriotic hair stylist gets a new identity

After 20 years in Malta, Cheri – an Irish hair stylist, retains strong feelings for her homeland. She asked Bulldog to create an identity that would suggest her place of birth as well as her trade. From a purely practical point of view, the identity needed to work across a whole host of ancillary applications such as towels, signage, salon interiors and stationery.

Our solution was to create an image immediately associated with hairdressing; that is also visual shorthand for Cheri’s nationality.

Cheri towels

Cheri business card detail

Cheri business card

Cheri business card back

Cheri mug

Cheri tent card

2 Comments

Fabian Jun 05 2010

I’m surprised this has not received any comments. One of the cleverest and memorable designs I’ve seen.

Ren Spiteri Jun 05 2010

Thanks for the compliment Fabian – my mum will be bursting with pride. It is for her shop.
:)

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