We’ve always been fascinated by logo design. When reviewing the portfolios of creative applicants hopeful of working with our company, we tend to drift towards the logos section first. I think this is because in this discipline, it’s difficult for creatives to mask a lack of ideas with slick printing processes and expensive paper stocks. Designing good logos is pretty difficult and in a world suffering from information overload, arresting viewers’ attention momentarily and leaving them with a lasting impression requires designers to be: daring, distinctive and to master the ability to make less say more.
If you’ve spent the day reviewing portfolios, it’s not impossible that you could be seduced by miracles of presentation and glossy style. Not so with logos – these only really work when execution and content are inseparably fused – making the execution part of the content. It’s rare but you’ll know when you see it.
We saw it when looking at Herb Lubalin’s Mother & Child logo for the first time, almost 20 years ago. It could be argued that all our creative endeavors to date, have been a reaction to the envy we felt at that time. It’s with baited breath that we grudgingly concede we may never reach the heights scaled by a giant like Mr Lubalin but by measuring ourselves against him, we’ve probably raised our level.
We hope you enjoy this selection of logos designed by Bulldog.
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1. Saint James – Malta’s leading private hospital.
2. Calleja – 3rd generation, Maltese electical supplier.
3. Safeguard - Health and Safety initiative.
4. Skeletrain - amusement park ride (ghost train).
5. Pipesarge – product identity for a pipe and tube bending equipment.
6. EBKC – European Bully Kennel Club (unused concept).
7. Stellia – merchant services provider.
8. Transactium – payment processing company.
9. Birdlife - campaign identity to raise awareness about illegal bird hunting.
10. Raging Poet – open mic poetry event.
11. Bulldog – business creativity.
13. Cheri – patriotic hairdresser from Ireland.
14. Hobbyshop – Norwegian kit model store.
