We’ve always been fascinated by logo design. When reviewing the portfolios of creative applicants hopeful of working with our company, we tend to drift towards the logos section first. I think this is because in this discipline, it’s difficult for creatives to mask a lack of ideas with slick printing processes and expensive paper stocks. Designing good logos is pretty difficult and in a world suffering from information overload, arresting viewers’ attention momentarily and leaving them with a lasting impression requires designers to be: daring, distinctive and to master the enviable ability to make less say more.
If you’ve spent the day reviewing portfolios, it’s not impossible that you could be seduced by miracles of presentation and glossy style. Not so with logos – these only really work when execution and content are inseparably fused – making the execution part of the content. Take it from us, it’s rare but you’ll know when you see it.
We saw it when looking at Herb Lubalin’s Mother & Child logo for the first time, almost 20 years ago. It could be argued that all our creative endeavors to date, have been a reaction to the envy we felt at that time. It’s with baited breath that we grudgingly concede we may never reach the heights scaled by a giant like Mr Lubalin but by measuring ourselves against him, we’ve probably raised our level.
We hope you enjoy this selection of logos designed by Bulldog.
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Skeletrain: is a railcar that careens through an indoor complex of demented hallways in total darkness, while eerie, projected images appear to fly at you. It utilises physical movement, video, sound and special effects to bring passengers a one of a kind, dark ride thrill, fused with a roller coaster.
Safeguard: is part of an initiative designed to raise awareness of Health and Safety issues at work. Relaxed enforcement of regulations in Malta leads to many work related injuries every year. Our client wished to take a proactive approach by encouraging his staff to show greater responsibility for their own safety at work. The design juxtaposes a stereotypical “worker” and a safety pin to create a visual pun for a “safe worker”.
Pipe Sarge: Pipesage is a product identity for a machine that performs cold and heat induction forming of precision pipe and tube bends. Sargeant stripes and pipe bending are optically intertwined to gain maximum effect with minimum means, while perfectly explaining the nature of the client’s business.
Cheri: is a mark for a patriotic hairdresser. Can you guess which country she’s from?
Raging Poet: is a club event that hosts live poetry, spoken word, and poetry in performance. Patrons can enjoy a drink in a relaxing atmosphere, while listening to live poetry recitals or they can perform on stage during open mike sessions. Using the nib of a pen as a starting point for our design, we altered it slightly to depict the performing poets.
Saint James: is Malta’s leading private hospital. The symbol customizes a red cross with hands to emphasize care. Designed over 15 years ago, it remains one of Malta’s most recognizable symbols.
Transactium: Our brief was to create an identity for Transactium – an organisation dedicated to facilitating safe, accurate and efficient payment processing. The solution had to be authorative and reassuring, while appealing to both financial and other industries. The identity is used to present 3 main areas of activity: gateway services, acquiring and merchant consultancy. Interlocking rings suggest attributes critical to all 3 areas: security, stability and global reach.
Sirius Systems: provides custom-made software solutions, training and consultancy. At first glance the symbol simply looks like 5 arrows pointing inwards but further examination reveals that the negative space created by the arrows makes up a star, hinting at the origin of the name (Sirius is a star).
Bulldog: designed in 1997, this whimsical symbol communicates attributes that are as relevant today as they were back then.