Two generations of the Bakke family have harvested and canned seasonal fruit in the Trondheim area of Norway. Their delicious jams are made in open pans using fruits native to the area such as strawberries, blueberries and raspberries.
For years, the jams were stored in glass, Kilner-style jars, adorned with hand printed labels and sold at farm produce markets in districts surrounding Trondheim. However, demand for Bakke jams reached a scale that necessitated more sophisticated production, marketing and distribution methods and today, these jams compete with hardier (but less authentic and tasty), mass produced jams on the shelves of Trøndelag supermarkets.
Bulldog was commissioned to develop an identity and packaging for this range of jams. The result is a set of utterly simple but chic label designs, colour coded in distinct shades that help consumers easily distinguish between the fruit flavors.
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3 Comments
Love what you did with the type.
Hey Dre. Thanks.
Totally agree! That B is so sexy
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