Over the years, our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.
We developed this visual pun to commemorate our 20th anniversary on February 10th, 2010. The piece fuses a crossword puzzle with our logo to create a playful visual short-hand for what Bulldog has done over the last 20 years.
The starting place for this solution was a concise thank you message from a happy client – the crossword puzzle graphic just seemed to manifest itself. Finding branding related terms to fit in the spaces was rather more challenging.
Bulldog’s clients received commemorative posters and limited edition T-shirts, packaged in labelled, PVC containers. A lavishly printed compendium using this imagery, will also be sent out in a few weeks.
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