When Australian art director – Yvette Mahon, asked Bulldog to develop a small Flash portfolio site that would help her solicit the attention of design organisations, we were only too happy to rise to the challenge. The next few days were spent with Yvette, doodling ideas on scraps of paper that would identify what makes her work different from many other art directors pitching their skills to potential employers.
All retail shops are familiar with the problem of leftover stock – especially after big holidays like Xmas. The usual approach would be to sell the merchandise at drastically reduced rates in seasonal sales.
When giftware chain – Eyespy asked Bulldog to help with this problem, we suggested using an alternative approach. By combining different items into loosely related groups, housing them in this custom made package and selling them as stand alone sets, our client not only drastically reduced his excess stock but also turned a healthy profit.
We’ve always been fascinated by logo design. When reviewing the portfolios of creative applicants hopeful of working with our company, we tend to drift towards the logos section first. I think this is because in this discipline, it’s difficult for creatives to mask a lack of ideas with slick printing processes and expensive paper stocks. Designing good logos is pretty difficult and in a world suffering from information overload, arresting viewers’ attention momentarily and leaving them with a lasting impression requires designers to be: daring, distinctive and to master the enviable ability to make less say more.
If you’ve spent the day reviewing portfolios, it’s not impossible that you could be seduced by miracles of presentation and glossy style. Not so with logos – these only really work when execution and content are inseparably fused – making the execution part of the content. Take it from us, it’s rare but you’ll know when you see it.
Traditionally, identities in this field tend to be very restrained and sometimes downright pretentious. Gestalt Psychotherapist – Linda Åklundh expressed a determination to avoid the clichéd approach adopted by many in her field.
Bulldog immediately realised that the solution to Linda’s problem would lie in our ability to reduce a seemingly complex message down to a memorable, engaging idea. Once we decided that what Linda does is: ’sort out puzzles in people’s heads’, this logo just sort of drew itself.
Linda says that she just can’t stop handing out her new business cards – the change in peoples’ faces as they figure out the meaning for themselves is priceless. We couldn’t agree more – in our opinion, the best communications leave room for audience participation.
Despite Widex’s standing as the world’s foremost digital hearing aid manufacturer, in Malta, recognition for this brand was relatively low. These ads were designed to communicate Widex’s concern for the hard of hearing and their ongoing obsession to develop hearing technology that will eventually make hearing difficulties a thing of the past.
The Bakke family have harvested and canned seasonal fruit in the Trondheim area of Norway for over 150 years. Their delicious jams are made in traditional open pans using fruits native to the area – such as strawberries, blueberries, raspberries and multe (cloudberry). For years, the jams were stored in glass Kilner style jars, adorned with hand printed labels and sold at farm produce markets in districts surrounding Trondheim. However, demand for Bakke jams reached a scale that necessitated more sophisticated production, marketing and distribution methods and today, these jams compete with hardier (but less authentic and tasty), mass produced, jam brands on the shelves of Trøndelag’s supermarkets.
This brochure highlights the impact staff ill health can have on business productivity and offers Paycare’s Corporate Health Plan as a solution. It explores some everyday protection items that we often take for granted and shows how, like them, employers can protect their people and business from the financial burden of staff ill health.
A restrained design, featuring a two colour palette, elegant paper stocks, and black and white photography serve as a backdrop for a beautifully written document that will not strain eyes or patience but promotes quick comprehension.
2004 magazine advertisements pushing the benefits of Paycare Gold – a healthcare cashback scheme specifically for the over 50’s. We used bold, childlike illustrations and oversized type to get the message across in a clear, simple and succinct fashion.
Zuñiga is the dream of Eduardo Molina – a 43 year old ex-bank manager with a passion for wine making, who inherited a small winery on the highlands of Barquisimeto in Venezuela. Eduardo asked Bulldog to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture. We delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for selected wines Zuñiga will go to market with.
Boho is jewellery that one can customise into a seemingly endless number of combinations, using a variety of natural components such as beads, shells and stones. In this case, we felt that it was not what needed to be said but what needed to be said visually, that mattered most. Minimalist style, clean imagery and an engaved cover make the brochure irreverent without being outrageous, current without appearing trendy – the epitome of self-confident style.
