Bulldog creates an outdoor campaign for the Calleja lighting store

It is common knowledge that the right lighting can make small spaces seem larger. These poster executions reinforce this fact via a trompe l’oeil effect that creates false depth between the glass of the billboard and the poster. This is used to demonstrate one of the product benefits and serves as a backdrop for displaying the lights.

Calleja bus shelter advertising

Calleja bus shelter advertising

Calleja bus shelter advertising

2 Comments

Karl B 3rd, June 2010

I saw this when I was waiting for a bus in St. Andrews. It’s so simple and brilliant
Well done!!!!!

:) :) :)

John Farrugia 5th, June 2010

Very very smart!

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