Witty imagery for Bulldog’s 20th anniversary
Over the years our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.
6th December, 2009(0 Comments)
30th June, 2009(0 Comments)
Old media is not dead – we’ve just done a print advertisement!
I jest, of course. I have some thoughts about all the hype surrounding social media as a marketing tool. Before you join the rush to shift all your marketing focus to emerging media, consider that discussions on sites like Twitter are rarely about brands and are more focused on social issues and emotional states. Also, the format prevents brands from relaying what they are about in any great detail, why consumers should care and provide little stimuli to build an on going relationship.
5th May, 2009(0 Comments)
Foxglo puts a spotlight on energy saving with a graphic identity by Bulldog
Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and a shift from use of incandescent light bulbs to energy efficient, compact florescent lighting.
Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.
4th May, 2009(0 Comments)
Introducing digital hearing aid manufacturer – Widex, to Maltese consumers.
Despite Widex’s standing as the world’s foremost digital hearing aid manufacturer, in Malta, recognition for this brand was relatively low. These ads were designed to communicate Widex’s concern for the hard of hearing and their ongoing obsession to develop hearing technology that will eventually make hearing difficulties a thing of the past.
4th May, 2009(0 Comments)
Paycare magazine advertisements aimed at the grey market
2004 magazine advertisements pushing the benefits of Paycare Gold – a healthcare cashback scheme specifically for the over 50’s. We used bold, childlike illustrations and oversized type to get the message across in a clear, simple and succinct fashion.
4th May, 2009(0 Comments)
Satirical, fashion advertising aimed at the Maltese teen market
In 2002, Maltese fashion outlet – Dabang asked us to design advertising for their summer collection of clothes aimed at the ultra competitive teen market. At the time, we noticed that teenage kids were becoming increasingly cynical of advertising – so we opted for a satirical solution that would poke fun at the advertising industry, while showing off the summer collection.
