Netdiver is a fantastic design and digital culture magazine devoted to empowering and stimulating creativity from all over the world. After all these years, I still get a kick out of seeing our stuff featured there.

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Commemorative launch materials for the opening of the Calleja stores

Whether in print or online, Communication Arts provides new ideas and information, while promoting the highest professional standards for the field.

Related works:

1. Personal work influenced by survivors of the Haiti disaster

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Personal work influenced by survivors of the Haiti disaster
3. Commemorative launch materials for the opening of the Calleja stores

We developed this visual pun to commemorate our 20th anniversary on February 10th, 2010. The piece fuses a crossword puzzle with our logo to create a playful visual short-hand for what Bulldog has done over the last 20 years.

The starting place for this solution was a concise thank you message from a happy client – the crossword puzzle graphic just seemed to manifest itself. Finding branding related terms to fit in the spaces was rather more challenging.

Bulldog’s clients received commemorative posters and limited edition T-shirts, packaged in labelled, PVC containers. A lavishly printed compendium using this imagery, will also be sent out in a few weeks.

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Personal work influenced by survivors of the Haiti disaster

Placing all your eggs in the social media basket at this point in time, makes no sense at all. In my opinion, social media still lags well behind both word of mouth and TV, in terms of marketing effectiveness. While I’d advocate managing online and social media profiles – if for nothing else, to counter negative publicity; brand building, differentiation and sales will be better served by a wider spectrum of media options.

The savvy marketeer will do well to consider these options on a case by case basis and think of social media as another powerful weapon in their arsenal, rather than as a replacement for their armoury.

Anyway, about this print ad…

It’s set to appear in the ‘Country Profiler E-gaming Magazine’ and targets merchants looking for a payment solutions provider. Our remit was to use our persuasive skills to communicate the potential pitfalls of credit card data-breach in a non-technical manner, while promoting Transactium as a preventative measure to counteract this potentially catastrophic threat.

Rather than overload the audience with technical information, we chose to educate with an attention grabbing headline, subtle, ‘banknote’ inspired graphics and the brutal reduction of a complex solution into a form that can be easily digested.

The copy reads:

The expectations of our payment processing customers can be summed up in three short words: save our butts!

Not exactly a technical remit, is it? However, when you consider that the cost of a credit card data breach can be catastrophic, it pretty accurately sums up one of the critical functions we perform on a daily basis.

Nestled discretely beneath the substructures of your operation, Transactium can shield payment processing with a high security posture that achieves PCI compliance and meets the indomitable industry standards imposed by Visa and Mastercard.

For further information about our full range of integrated payment and fraud management solutions, call: (+356) 2333 3000 or email us at: info@transactium.com

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Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

Since many European countries have announced intentions to make Eco-friendly bulbs compulsory, campaigners have been calling for warnings and disposal advice to be printed on bulb packaging. Many of the leading European brands in the category have failed to do this, despite the risks posed by a product that requires special waste handling and increasing media pressure to do so.

Bulldog developed a name and visual identity that suggest the primary brand benefit with a view to penetrating the market quickly. The packaging solution, using bio-degradable inks and 100% recycled stock, attracts, directs and educates consumers – enabling informed purchasing decisions that will contribute to their well-being, as well as that of the environment.

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Copy Reads:

If you’re hearing impaired, it’s ordinary sounds you miss the most – the call of birds from the trees, the soft click of a door opening, gravel gently crushing underneath an approaching person’s feet.

Ironically, it’s only once you can no longer hear these sounds that you realize the profound importance they play in everyday life, like the simple act of looking for something and finding it by listening.

At Widex, we believe that these ordinary sounds ultimately contribute to life’s most extraordinary moments. It’s a belief that has driven us to bring the hearing impaired closer to normal hearing than ever before and in the process, made us the world’s foremost digital hearing aid manufacturer.

To some, an accomplishment like that would be good cause to celebrate but, to our way of thinking, there’s still so much to be done.

Related works:

1. New environmental graphics for Calleja’s lighting store entrance

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No related posts.