2004 magazine advertisements pushing the benefits of Paycare Gold – a healthcare cashback scheme specifically for the over 50′s. We used bold, childlike illustrations and oversized type to get the message across in a clear, simple and succinct fashion.
In 2002, Maltese fashion outlet – Dabang asked us to design advertising for their summer collection of clothes aimed at the ultra competitive teen market. At the time, we noticed that teenage kids were becoming increasingly cynical of advertising – so we opted for a satirical solution that would poke fun at the advertising industry, while showing off the summer collection.
