Ren Spiteri selected for the Hiiibrand Awards 2013 Brand Design Jury

Bulldog’s founder, Ren Spiteri, has been invited to sit on the jury for this year’s Hiiibrand International Awards.

“It’s a great honour to be chosen to judge at the Hiiibrand Awards, following in the footsteps of some of the world’s most respected creatives. Wally Olins, Chairman of Saffron Brand Consultants (UK), Joe Duffy, Principal and Chairman of Duffy & Partners (USA), Kit Hinrichs of Studio Hinrichs (USA), and Justus Oehler, Partner at Pentagram (DE) are just a few of the creatives who have previously served as judges at the Hiiibrand Awards”.

HiiiBrand2013

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The new Labour Party logo

A number of you have solicited my opinion about the new Malta Labour Party logo. The symbol seems to have generated quite a bit of interest judging by the number of comments on the Times of Malta web site. In this post, I will examine this topic and address the appropriate issues.

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Bulldog helps a Norwegian model kit store port to the web with authority

Hobbyshop is a model kit store that opened its doors in central Norway in 1958. Proprietor, Kåre Windsheimer translated his passion for building model minatures into a successful business that caters to the needs of both professional and hobbyist model makers.


After securing representation for some of the world’s leading model brands, Hobbyshop enjoyed years of unbroken sales and profit growth to become one of the foremost model shops in Norway. What’s more, they did it without any kind of third party, professional marketing help.

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Bulldog defines a foundational brand programme for Sparkbow

Unlike advertising, were the last message seen is often what is recalled, the meaning transmitted by a new brand’s first products, communications and actions will structure long-term perceptions. The importance of endowing a positive memory tag at first contact cannot be emphasised enough.

Business veterans, Chris and Aldo Calleja understood that creating an image to communicate with their customers by proxy no longer works in our web enabled, transparent society. Experience has taught them that consumers are more empowered than ever before to probe for their own truth about brands, rather than the one presented to them.

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Logos designed by Bulldog recognised in the World Logo Design Annual

Logos designed by Bulldog for Birdlife and Transactium both feature in the 2009 edition of the World Logo Design Annual, after being selected from over 1,885 worldwide entries.

The annual showcases 192 winning entries in a substantial, hard bound volume of exceptional quality, printed on Sappi acclaimed papers by Fontegrafica.

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Bulldog develops a rebranding program for an iconic Maltese brand

For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions and the sudden death of their Managing Director helped to convince the new management team that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.

Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.

Brand roadmap document

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Helping Birdlife Malta stimulate social conscience about illegal hunting

Unfortunately, Malta has developed a shameful reputation around Europe for the illegal hunting of birds and each year hundreds of migrating birds are systematically slaughtered. The island is a vital stepping-stone for birds on their exhausting journey northwards, hence this is not just an issue for Malta – effectively, the conservation efforts of many European countries are being hampered.

birdlife teeshirt front

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