Bulldog - Strategic business creativity that defines, inspires and transforms brands.

For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions helped to convince new management that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.

Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.

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Unfortunately, Malta has developed a shameful reputation around Europe for the illegal hunting of birds and each year hundreds of migrating birds are systematically slaughtered. The island is a vital stepping-stone for birds on their exhausting journey northwards, hence this is not just an issue for Malta – effectively, the conservation efforts of many European countries are being hampered.

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Foxglo (pronounced Fox-glow) was launched to address European consumer adoption of basic green ideas and a shift from use of incandescent light bulbs to energy efficient, compact florescent lighting.

Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

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Zuñiga is the dream of Eduardo Molina – a 43 year old ex-bank manager with a passion for wine making, who inherited a small winery on the highlands of Barquisimeto in Venezuela. Eduardo asked Bulldog to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture. We delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for selected wines Zuñiga will go to market with.

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