The annual will showcase 192 winning entries in a substantial, hard bound volume of exceptional quality, printed on Sappi acclaimed papers by Fontegrafica.

Wolda is a high-profile graphic design award scheme that rewards the best logos and trademarks designed throughout the world. The winners are selected by an international three-tier jury consisting of 10 top design professionals, 10 marketing managers from major international clients and finally 10 members of the public (provided respectively by the worldwide organizations Icograda, Aquent and Consumers International).

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Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.

The project began with research to identify key customer groups and the most powerful benefit for Calleja to own. Following workshops with top management, we gained a consensus on key elements of  a new brand design, including: target customers, essence, promise, personality and a new graphic identity. These were documented in a publication designed to help people both inside and outside the company understand the intent, spirit and expression of the new brand.

They were also used to drive the company’s marketing effort, products, services and human resources – ensuring consistency at every point of contact made with consumers.

This initiative represents more than just an exercise in aesthetics, it is an evolution of Calleja’s relationship with their customers. Over the years, those who chose them as their preferred electrical supplier did so, more because of interest in a given product rather than the brand.

Calleja hopes to correct this shortcoming over the next 2 years through a multi-faceted, solutions-oriented approach, that makes: dedication, innovation and personal responsibility in their relationships as important as the products they sell.

The combination of a complete branding system that encompasses Calleja’s corporate identity and how this is expressed in its many applications, represents a radical change to the legacy of the old brand. Intial marketing messages will seek to reassure loyal customers that they remain committed to the values that have contributed to an 85 year success story.

Click here to view the embedded video.

Wary of the risk of confusing existing customers with the brand transfer, for the next year, all major communications will carry a strapline advising that Calleja was formerly known as E. Calleja & Sons.

The rebirth of  Calleja’s retail showroom embodies the new brand promise in every aspect – from the ‘look and feel’ to the way customers move through the space. Bulldog created environmental graphics that compliment the great work done by Italian firm: Ideainterni, who were responsible for designing, engineering and implementing the striking interiors.

Circuit diagram influenced graphics provide a seemingly endless source of inspiration for collateral and point of sale material.

Armed with a new sense of purpose brought about by the rebranding exercise, Calleja are looking forward to the challenge of protecting and extending their legacy for many years to come.

www.calleja.com.mt

Related works:

1. New environmental graphics for Calleja’s lighting store entrance
2. Commemorative launch materials for the opening of the Calleja stores

The island has been taken to the European Court of Justice for allowing the spring hunting of Turtle Dove and Quail since it joined the EU in 2004 but the authorities have still failed to convince local hunters to honour international bird protection laws. From a political standpoint, this issue is a nightmare as hunting association memberships are sizeable enough to wield significant influence through their collective voting power.

Our pro bono work for Birdlife Malta was designed to stimulate social conscience about this issue, allow people to demonstrate support and help raise vital funding. While  payment for this work won’t show up in our bank account, this does not mean we did not get paid – the pride and satisfaction gained from helping such a worthy cause is the kind of reward money just can’t buy.

Related works:

1. Personal work influenced by survivors of the Haiti disaster

Bulldog’s remit was to help the brand provide assurance of energy saving benefits, empower consumers to make technical comparisons with traditional incandescent bulbs and to promote correct waste handling for all Foxglo products.

Since many European countries have announced intentions to make Eco-friendly bulbs compulsory, campaigners have been calling for warnings and disposal advice to be printed on bulb packaging. Many of the leading European brands in the category have failed to do this, despite the risks posed by a product that requires special waste handling and increasing media pressure to do so.

Bulldog developed a name and visual identity that suggest the primary brand benefit with a view to penetrating the market quickly. The packaging solution, using bio-degradable inks and 100% recycled stock, attracts, directs and educates consumers – enabling informed purchasing decisions that will contribute to their well-being, as well as that of the environment.

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Related works:

1. Personal work influenced by survivors of the Haiti disaster