Bulldog develops a rebranding program for an iconic Maltese brand
For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions and the sudden death of their Managing director helped to convince new the new management team that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.
Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.
