Our work for Maltese electrical supplier Calleja was heralded as one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards. This prestigious accolade is the highest recognition for excellence in brand repositioning, and is the first and only global program of its kind. Bulldog’s rebrand of Calleja set out to provide reassurance of the brand’s enduring qualities after their Managing Director – Tony Calleja, passed away and to better position them for growth and profitability in the future.
We were completely shocked when we heard. In a field that includes some of the industry’s top firms, including Meta Design, Interbrand, FutureBrand, Siegel+Gale and Lippincott, we had to read the notification several times before we realize that we had won ‘Best of Awards’. Both Jonas and I were thrilled with the end product and so pleased the Rebrand 100 judges felt the same way.
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