Branding symposium for the Education Department of the Stockholm City Council

Bulldog’s blend of social science and business creativity was delivered at a symposium for members of the Education Department of the Stockholm City Council (Stockholm Stad). Our remit was to highlight the importance of understanding people in the context of culture, to initiate a dialogue about how to re-engineer practices to operate in a more competitive scenario and to catalyze innovative business creativity in the department.

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Bulldog awarded ‘Best of Awards’ at the REBRAND 100® Global Awards

Our work for Maltese electrical supplier Calleja was heralded as one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards. This prestigious accolade is the highest recognition for excellence in brand repositioning, and is the first and only global program of its kind. Bulldog’s rebrand of Calleja set out to provide reassurance of the brand’s enduring qualities after their Managing Director – Tony Calleja, passed away and to better position them for growth and profitability in the future.

We were completely shocked when we heard. In a field that includes some of the industry’s top firms, including Meta Design, Interbrand, FutureBrand, Siegel+Gale and Lippincott, we had to read the notification several times before we realize that we had won ‘Best of Awards’. Both Jonas and I were thrilled with the end product and so pleased the Rebrand 100 judges felt the same way.

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Bulldog helps a Norwegian model kit store port to the web with authority

Hobbyshop is a model kit store that opened its doors in central Norway in 1958. Proprietor, Kåre Windsheimer translated his passion for building model minatures into a successful business that caters to the needs of both professional and hobbyist model makers.


After securing representation for some of the world’s leading model brands, Hobbyshop enjoyed years of unbroken sales and profit growth to become one of the foremost model shops in Norway. What’s more, they did it without any kind of third party, professional marketing help.

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Bulldog defines a foundational brand programme for Sparkbow

Unlike advertising, were the last message seen is often what is recalled, the meaning transmitted by a new brand’s first products, communications and actions will structure long-term perceptions. The importance of endowing a positive memory tag at first contact cannot be emphasised enough.

Business veterans, Chris and Aldo Calleja understood that creating an image to communicate with their customers by proxy no longer works in our web enabled, transparent society. Experience has taught them that consumers are more empowered than ever before to probe for their own truth about brands, rather than the one presented to them.

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