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	<title>Bulldog &#187; Brand strategy</title>
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	<description>Strategic business creativity that defines, inspires and transforms brands.</description>
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		<title>Brand identity for Venezuelan, boutique wine brand &#8211; Zuñiga</title>
		<link>http://www.virtualbulldog.com/packaging/brand-identity/</link>
		<comments>http://www.virtualbulldog.com/packaging/brand-identity/#comments</comments>
		<pubDate>Mon, 04 May 2009 08:42:44 +0000</pubDate>
		<dc:creator>Ren Spiteri</dc:creator>
				<category><![CDATA[Brand definition]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Investor communications]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Logo design]]></category>
		<category><![CDATA[Zuñiga]]></category>

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		<description><![CDATA[Zuñiga is the dream of Eduardo Molina - a 43 year old ex-bank manager with a passion for wine making, that moved back to his native Venezuela from Sacremento, California. Upon inheriting a small winery on the highlands of Barquisimeto, he came to us to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture. We delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for the product portfolio. 


Related works:<ol><li><a href='http://www.virtualbulldog.com/poster/haiti/' rel='bookmark' title='Permanent Link: Personal work influenced by survivors of the Haiti disaster'>Personal work influenced by survivors of the Haiti disaster</a></li></ol>]]></description>
			<content:encoded><![CDATA[<p>Zuñiga is the dream of Eduardo Molina &#8211; a 43 year old ex-bank manager with a passion for wine making, who inherited a small winery on the highlands of Barquisimeto in Venezuela. Eduardo asked Bulldog to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture. We delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for selected wines Zuñiga will go to market with.</p>
<p><img class="alignnone size-full wp-image-991" title="Zuñiga limited edition bottle" src="http://www.virtualbulldog.com/wp-content/uploads/2009/06/zun1.jpg" alt="Zuñiga limited edition bottle" width="570" height="1059" /></p>
<p><span id="more-394"></span></p>
<p><img class="alignnone size-full wp-image-989" title="Zuñiga box set" src="http://www.virtualbulldog.com/wp-content/uploads/2009/06/zun3.jpg" alt="Zuñiga box set" width="570" height="765" /></p>
<p><img class="alignnone size-full wp-image-990" title="Zuñiga lapel badge" src="http://www.virtualbulldog.com/wp-content/uploads/2009/06/zun4.jpg" alt="Zuñiga lapel badge" width="570" height="731" /></p>
<p><img class="alignnone size-full wp-image-988" title="Zuñiga stationery" src="http://www.virtualbulldog.com/wp-content/uploads/2009/06/zun2.jpg" alt="Zuñiga stationery" width="570" height="759" /></p>


<p>Related works:<ol><li><a href='http://www.virtualbulldog.com/poster/haiti/' rel='bookmark' title='Permanent Link: Personal work influenced by survivors of the Haiti disaster'>Personal work influenced by survivors of the Haiti disaster</a></li></ol></p>]]></content:encoded>
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