Commemorative launch materials for the opening of the Calleja stores

Bulldog designed this laser cut, stainless steel and wood, commemorative plaque for Calleja after they expressed a wish to steer away from the stereotypical brass option, in favour of something a little more contemporary.

The plaque will be unveiled by Hon. Minister Tonio Fenech and Birkirkara Mayor – Michael Fenech Adami on the 4th of July, at the opening of the new Calleja showrooms.

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New environmental graphics for Calleja’s lighting store entrance

This illustration was taken from an animated sequence we recently created, announcing a brand transfer for Maltese electrical supplies firm – Calleja. We reworked it in vector format to allow enlargement without any loss of quality. The 3 by 5 metre panel is backlit using 40, T16 fluorescent lamps and sits opposite way-finding signage that directs traffic to Calleja’s 2nd floor, lighting showroom.

Vector Illustration

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Bulldog develops a rebranding program for an iconic Maltese brand

For 85 years, Maltese electrical supplier – E. Calleja & Sons set the benchmark for the provision of electrical goods in Malta. However, declining market conditions and the sudden death of their Managing Director helped to convince the new management team that drastic action would be needed if the brand was to connect with a new generation of customers; the way it had in the past.

Bulldog’s remit was to help create a new brand positioning, architecture and communication messages that would allow E. Calleja & Sons to redefine themselves as a more contemporary, unified brand.

Brand roadmap document

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