A patriotic hair stylist gets a new identity
After 20 years in Malta, Cheri – an Irish hair stylist, retains strong feelings for her homeland. She asked Bulldog to create an identity that would suggest her place of birth as well as her trade. From a purely practical point of view, the identity needed to work across a whole host of ancillary applications such as towels, signage, salon interiors and stationery.
Our solution was to create an image immediately associated with hairdressing; that is also visual shorthand for Cheri’s nationality.
