A packaging solution helps Eyespy move leftover stock

Ren Spiteri — Mon, 04 May 2009 09:54:29 +0000

All retail shops are familiar with the problem of leftover stock – especially after big holidays like Xmas. The usual approach would be to sell the merchandise at drastically reduced rates in seasonal sales.

When giftware chain – Eyespy asked Bulldog to help with this problem, we suggested using an alternative approach. By combining different items into loosely related groups, housing them in this custom made package and selling them as stand alone sets, our client not only drastically reduced his excess stock but also turned a healthy profit.

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Boho product catalogue – communicating quality, elegance and exclusivity

Ren Spiteri — Mon, 04 May 2009 06:46:15 +0000

Boho is jewellery that one can customise into a seemingly endless number of combinations, using a variety of natural components such as beads, shells and stones. In this case, we felt that it was not what needed to be said but what needed to be said visually, that mattered most. Minimalist style, clean imagery and an engaved cover make the brochure irreverent without being outrageous, current without appearing trendy – the epitome of self-confident style.

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Bulldog » Eyespy

A packaging solution helps Eyespy move leftover stock

Boho product catalogue – communicating quality, elegance and exclusivity