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The first is a monogram for financial consultant, Mark Vella Bonanno. It is formed from his initials – MVB.

Gestalt Psychotherapist – Linda Åklundh approached us to create a new identity that would communicate the benefits of her new ‘business coaching’ venture. Our solution was to develop a composition of stick figures – working in harmony towards a shared goal. At the same time, the new symbol suggests the Swedish letter Å.

Of the 3, my personal favourite is a proposed symbol for the European Bully Kennel Club. It is created from 5 kennel symbols arranged in such a way that they also suggest a 5 pointed star. The identity needed to be versatile and legible, as it would also be used in conjunction with other graphic components – at various sizes.

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The island has been taken to the European Court of Justice for allowing the spring hunting of Turtle Dove and Quail since it joined the EU in 2004 but the authorities have still failed to convince local hunters to honour international bird protection laws. From a political standpoint, this issue is a nightmare as hunting association memberships are sizeable enough to wield significant influence through their collective voting power.

Our pro bono work for Birdlife Malta was designed to stimulate social conscience about this issue, allow people to demonstrate support and help raise vital funding. While  payment for this work won’t show up in our bank account, this does not mean we did not get paid – the pride and satisfaction gained from helping such a worthy cause is the kind of reward money just can’t buy.

Related works:

1. Personal work influenced by survivors of the Haiti disaster

If you’ve spent the day reviewing portfolios, it’s not impossible that you could be seduced by miracles of presentation and glossy style. Not so with logos – these only really work when execution and content are inseparably fused – making the execution part of the content. Take it from us, it’s rare but you’ll know when you see it.

We saw it when looking at Herb Lubalin’s Mother & Child logo for the first time, almost 20 years ago. It could be argued that all our creative endeavors to date, have been a reaction to the envy we felt at that time. It’s with baited breath that we grudgingly concede we may never reach the heights scaled by a giant like Mr Lubalin but by measuring ourselves against him, we’ve probably raised our level.

We hope you enjoy this selection of logos designed by Bulldog.

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Skeletrain: is a railcar that careens through an indoor complex of demented hallways in total darkness, while eerie, projected images appear to fly at you. It utilises physical movement, video, sound and special effects to bring passengers a one of a kind, dark ride thrill, fused with a roller coaster.

Safeguard: is part of an initiative designed to raise awareness of Health and Safety issues at work. Relaxed enforcement of regulations in Malta leads to many work related injuries every year. Our client wished to take a proactive approach by encouraging his staff to show greater responsibility for their own safety at work. The design juxtaposes a stereotypical “worker” and a safety pin to create a visual pun for a “safe worker”.

Pipe Sarge: Pipesage is a product identity for a machine that performs cold and heat induction forming of precision pipe and tube bends. Sargeant stripes and pipe bending are optically intertwined to gain maximum effect with minimum means, while perfectly explaining the nature of the client’s business.

Cheri: is a mark for a patriotic hairdresser. Can you guess which country she’s from?

Raging Poet: is a club event that hosts live poetry, spoken word, and poetry in performance. Patrons can enjoy a drink in a relaxing atmosphere, while listening to live poetry recitals or they can perform on stage during open mike sessions. Using the nib of a pen as a starting point for our design, we altered it slightly to depict the performing poets.

Saint James: is Malta’s leading private hospital. The symbol customizes a red cross with hands to emphasize care. Designed over 15 years ago, it remains one of Malta’s most recognizable symbols.

Transactium: Our brief was to create an identity for Transactium – an organisation dedicated to facilitating safe, accurate and efficient payment processing. The solution had to be authorative and reassuring, while appealing to both financial and other industries. The identity is used to present 3 main areas of activity: gateway services, acquiring and merchant consultancy. Interlocking rings suggest attributes critical to all 3 areas: security, stability and global reach.

Sirius Systems: provides custom-made software solutions, training and consultancy. At first glance the symbol simply looks like 5 arrows pointing inwards but further examination reveals that the negative space created by the arrows makes up a star, hinting at the origin of the name (Sirius is a star).

Bulldog: designed in 1997, this whimsical symbol communicates attributes that are  as relevant today as they were back then.

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Bulldog immediately realised that the solution to Linda’s problem would lie in our ability to reduce a seemingly complex message down to a memorable, engaging idea. Once we decided that what Linda does is: ’sort out puzzles in people’s heads’, this logo just sort of drew itself.

Linda says that she just can’t stop handing out her new business cards, “The change in peoples’ faces as they figure out the meaning for themselves is priceless.” We couldn’t agree more – in our opinion, the best communications leave room for audience participation.

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Related works:

1. Personal work influenced by survivors of the Haiti disaster