Bulldog » Magazine advertising

Witty imagery for Bulldog’s 20th anniversary

Ren Spiteri — Sun, 21 Mar 2010 15:41:25 +0000

Over the years, our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.

We developed this visual pun to commemorate our 20th anniversary on February 10th, 2010. The piece fuses a crossword puzzle with our logo to create a playful visual short-hand for what Bulldog has done over the last 20 years.

The starting place for this solution was a concise thank you message from a happy client – the crossword puzzle graphic just seemed to manifest itself. Finding branding related terms to fit in the spaces was rather more challenging.

Bulldog’s clients received commemorative posters and limited edition T-shirts, packaged in labelled, PVC containers. A lavishly printed compendium using this imagery, will also be sent out in a few weeks.

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Old media is not dead – we’ve just done a print advertisement!

Ren Spiteri — Tue, 30 Jun 2009 15:18:44 +0000

I jest, of course. I have some thoughts about all the hype surrounding social media as a marketing tool. Before you join the rush to shift all your marketing focus to emerging media, consider that discussions on sites like Twitter are rarely about brands and are more focused on social issues and emotional states. Also, the format prevents brands from relaying what they are about in any great detail, why consumers should care and provide little stimuli to build an on going relationship.

Placing all your eggs in the social media basket at this point in time, makes no sense at all. In my opinion, social media still lags well behind both word of mouth and TV, in terms of marketing effectiveness. While I’d advocate managing online and social media profiles – if for nothing else, to counter negative publicity; brand building, differentiation and sales will be better served by a wider spectrum of media options.

The savvy marketeer will do well to consider these options on a case by case basis and think of social media as another powerful weapon in their arsenal, rather than as a replacement for their armoury.

Anyway, about this print ad…

It’s set to appear in the ‘Country Profiler E-gaming Magazine’ and targets merchants looking for a payment solutions provider. Our remit was to use our persuasive skills to communicate the potential pitfalls of credit card data-breach in a non-technical manner, while promoting Transactium as a preventative measure to counteract this potentially catastrophic threat.

Rather than overload the audience with technical information, we chose to educate with an attention grabbing headline, subtle, ‘banknote’ inspired graphics and the brutal reduction of a complex solution into a form that can be easily digested.

The copy reads:

The expectations of our payment processing customers can be summed up in three short words: save our butts!

Not exactly a technical remit, is it? However, when you consider that the cost of a credit card data breach can be catastrophic, it pretty accurately sums up one of the critical functions we perform on a daily basis.

Nestled discretely beneath the substructures of your operation, Transactium can shield payment processing with a high security posture that achieves PCI compliance and meets the indomitable industry standards imposed by Visa and Mastercard.

For further information about our full range of integrated payment and fraud management solutions, call: (+356) 2333 3000 or email us at: info@transactium.com

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Paycare magazine advertisements aimed at the grey market

Ren Spiteri — Mon, 04 May 2009 08:45:18 +0000

2004 magazine advertisements pushing the benefits of Paycare Gold – a healthcare cashback scheme specifically for the over 50′s. We used bold, childlike illustrations and oversized type to get the message across in a clear, simple and succinct fashion.

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Satirical, fashion advertising aimed at the Maltese teen market

Ren Spiteri — Mon, 04 May 2009 00:49:39 +0000

In 2002, Maltese fashion outlet – Dabang asked us to design advertising for their summer collection of clothes aimed at the ultra competitive teen market. At the time, we noticed that teenage kids were becoming increasingly cynical of advertising – so we opted for a satirical solution that would poke fun at the advertising industry, while showing off the summer collection.

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