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Two generations of the Bakke family have harvested and canned seasonal fruit in the Trondheim area of Norway. Their delicious jams are made in open pans using fruits native to the area such as strawberries, blueberries and raspberries.

For years, the jams were stored in glass, Kilner-style jars, adorned with hand printed labels and sold at farm produce markets in districts surrounding Trondheim. However, demand for Bakke jams reached a scale that necessitated more sophisticated production, marketing and distribution methods and today, these jams compete with hardier (but less authentic and tasty), mass produced jams on the shelves of Trøndelag supermarkets.

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Zuñiga is the dream of Eduardo Molina – a 43 year old ex-bank manager with a passion for wine making, who inherited a small winery on the highlands of Barquisimeto in Venezuela. Eduardo asked Bulldog to help him conceptualize the brand around his unique vision and to develop presentation materials that would excite, inspire and ultimately, move investors to become stakeholders in his venture. We delivered a solution that included a situation analysis and strategic brief for Zuñiga. This served as inspiration for the development of visual recognition elements, including packaging for selected wines Zuñiga will go to market with.

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