Bulldog » Paycare

Business to business collateral for UK corporate healthcare plan – Paycare

Ren Spiteri — Mon, 04 May 2009 08:54:25 +0000

This brochure highlights the impact staff ill health can have on business productivity and offers Paycare’s Corporate Health Plan as a solution. It explores some everyday protection items that we often take for granted and shows how, like them, employers can protect their people and business from the financial burden of staff ill health.

A restrained design, featuring a two colour palette, elegant paper stocks, and black and white photography serve as a backdrop for a beautifully written document that will not strain eyes or patience but promotes quick comprehension.

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Paycare magazine advertisements aimed at the grey market

Ren Spiteri — Mon, 04 May 2009 08:45:18 +0000

2004 magazine advertisements pushing the benefits of Paycare Gold – a healthcare cashback scheme specifically for the over 50′s. We used bold, childlike illustrations and oversized type to get the message across in a clear, simple and succinct fashion.

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Direct mail postcards for UK Healthcare Cashback Plan – Paycare

Ren Spiteri — Sun, 03 May 2009 23:35:00 +0000

Bulldog designed this set of direct mail postcards in 2001, in order to take advantage of a targeted mailing list of people that enquired about healthcare insurance but did not follow up on it. They were printed in bright colours on uncoated stock and used clever die cutting to further dramatize key messages. Details about the benefits of Paycare’s Cashback Plan were printed on the back of the postcards.

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