Bulldog » Poster Design

Bulldog creates an outdoor campaign for the Calleja lighting store

Ren Spiteri — Tue, 01 Jun 2010 21:56:51 +0000

It is common knowledge that the right lighting can make small spaces seem larger. These poster executions reinforce this fact via a trompe l’oeil effect that creates false depth between the glass of the billboard and the poster. This is used to wittily demonstrate one of the product benefits and serves as a backdrop for displaying the light fixtures.

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Personal work influenced by survivors of the Haiti disaster

Ren Spiteri — Tue, 27 Apr 2010 16:20:38 +0000

This illustration was for a project I was invited to take part in, designed to raise funds for victims of the Haiti disaster. The concept of the project was to have participants create art carrying messages of hope to the people of Haiti. These would then be auctioned off to raise money in support of designated aid organisations.

What struck me most while watching the horrific images of the disaster on television, was the kind of courage it must take to carry on in the face of such loss. It really is unimaginable. However, I was able to use these feelings to inspire the creation of this artwork.

Unfortunately, the project didn’t get off the ground so this won’t be used. What a pity.

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New environmental graphics for Calleja’s lighting store entrance

Ren Spiteri — Wed, 21 Apr 2010 19:05:27 +0000

This illustration was taken from an animated sequence we recently created, announcing a brand transfer for Maltese electrical supplies firm – Calleja. We reworked it in vector format to allow enlargement without any loss of quality. The 3 by 5 metre panel is backlit using around 40, T16 fluorescent lamps and sits opposite way-finding signage that directs traffic to Calleja’s 2nd floor, lighting showroom.

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Witty imagery for Bulldog’s 20th anniversary

Ren Spiteri — Sun, 21 Mar 2010 15:41:25 +0000

Over the years, our company has been very comfortable with presenting a witty face to the world – from our choice of name to the imagery that people associate with Bulldog.

We developed this visual pun to commemorate our 20th anniversary on February 10th, 2010. The piece fuses a crossword puzzle with our logo to create a playful visual short-hand for what Bulldog has done over the last 20 years.

The starting place for this solution was a concise thank you message from a happy client – the crossword puzzle graphic just seemed to manifest itself. Finding branding related terms to fit in the spaces was rather more challenging.

Bulldog’s clients received commemorative posters and limited edition T-shirts, packaged in labelled, PVC containers. A lavishly printed compendium using this imagery, will also be sent out in a few weeks.

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‘Why’ calendar features Bulldog – bird conservation poster images

Ren Spiteri — Sat, 17 Oct 2009 00:20:55 +0000

‘Why’ is a calendar displaying posters that campaign for nature conservation. It presents the work of 6 different designers – each supplying 2 pieces on the cause of their choice. Because of our emotional involvement with the subject matter, we elected to highlight the plight of birds using obvious references and avoiding unpalatable imagery. Printed using waterless printing, the calendar will take pride of place on the walls at work for the next year.

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