Old media is not dead – we’ve just done a print advertisement!
I jest, of course. I have some thoughts about all the hype surrounding social media as a marketing tool. Before you join the rush to shift all your marketing focus to emerging media, consider that discussions on sites like Twitter are rarely about brands and are more focused on social issues and emotional states. Also, the format prevents brands from relaying what they are about in any great detail, why consumers should care and provide little stimuli to build an on going relationship.
