Bulldog » Web

Bulldog helps a Norwegian model kit store port to the web with authority

Ren Spiteri — Wed, 22 Sep 2010 23:40:44 +0000

Hobbyshop is a model kit store that opened its doors in central Norway in 1958. Proprietor, Kåre Windsheimer translated his passion for building model minatures into a successful business that caters to the needs of both professional and hobbyist model makers.

After securing representation for some of the world’s leading model brands, Hobbyshop enjoyed years of unbroken sales and profit growth to become one of the foremost model shops in Norway. What’s more, they did it without any kind of third party, professional marketing help.

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Bulldog work featured in a new design publication

Ren Spiteri — Tue, 20 Apr 2010 15:22:13 +0000

Our work for Yvette Mahon has been featured in ‘No Plastic Sleeves – The Complete Portfolio Guide for Photographers and Designers’. This book is a valuable resource for designers and photographers that are interested in the process of creating a portfolio. With hundreds of photos to guide you, the book covers a wide range of topics involved with developing effective marketing tools for selling creative work.

Authors – Larry Volk and Danielle Currier demonstrate an understanding of the need for our industry to present both creative and business facets, making it a interesting reference for professionals and students alike. You can get the full details at Amazon.com

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A portfolio web site for Australian art director – Yvette Mahon

Ren Spiteri — Mon, 04 May 2009 10:00:12 +0000

When Australian art director – Yvette Mahon, asked Bulldog to develop a small Flash portfolio site that would help her solicit the attention of design organisations, we were only too happy to rise to the challenge. The next few days were spent with Yvette, doodling ideas on scraps of paper that would identify what makes her work different from many other art directors pitching their skills to potential employers.

We soon realised that the answer was staring us in the face. True creativity is not about expensive processes and slick animated sequences (sure, we pay lots of attention to technique but only if it is relevant). No, in truth, true creativity is about great ideas. It’s about that feeling you get when you experience something exceptional, even if the idea is still a doodle in the margins of a newspaper.

With this in mind, we constrained ourselves to developing Yvette’s entire portfolio site using doodles. While this sounds like it could be limiting, it helped us develop a unique and exciting visual language for this project that perfectly illustrated a basic truth that Yvette strives to instill in her work: adapt the technique to the idea, not the idea to the technique.

We opted to create Yvette’s web site using Flash because the primary objective was to make her portfolio unique. While this route is not for everyone, given Flash’s search engine optimisation limitations, we believe that in this case, the quality of the content and the experience created by this site for its intended audience, make it the right choice to leave an unforgettable impression.

Click here to visit the site »

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