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	<title>Bulldog &#187; Widex</title>
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	<description>Branding Malta &#124; Brand Consultants Malta &#124; Branding Companies Malta &#124; Rebranding Malta</description>
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		<title>Introducing digital hearing aid manufacturer &#8211; Widex, to Maltese consumers.</title>
		<link>http://www.virtualbulldog.com/advertising/press-advertising-2</link>
		<comments>http://www.virtualbulldog.com/advertising/press-advertising-2#comments</comments>
		<pubDate>Mon, 04 May 2009 18:05:43 +0000</pubDate>
		<dc:creator>Ren Spiteri</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Widex]]></category>

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		<description><![CDATA[Despite Widex's standing as the world's foremost digital hearing aid manufacturer, in Malta, recognition was relatively low. These ads were designed to communicate Widex's concern for the hard of hearing and their determination to continue to develop hearing technology that will eventually make hard of hearing a th


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			<content:encoded><![CDATA[<p>Despite Widex&#8217;s standing as the world&#8217;s foremost digital hearing aid manufacturer, in Malta, recognition for this brand was relatively low. These ads were designed to communicate Widex&#8217;s concern for the hard of hearing and their ongoing obsession to develop technology that will eventually make hearing difficulties a thing of the past.</p>
<p><img class="alignnone size-full wp-image-1019" title="Widex ad 'Birds'" src="http://www.virtualbulldog.com/wp-content/uploads/2009/06/widex-11.jpg" alt="Widex ad 'Birds'" width="550" height="733" /></p>
<p><span id="more-296"></span><img class="alignnone size-full wp-image-1020" title="Widex ad 'Footsteps'" src="http://www.virtualbulldog.com/wp-content/uploads/2009/06/widex21.jpg" alt="Widex ad 'Footsteps'" width="550" height="733" /></p>
<p><strong>Copy Reads:</strong></p>
<p><strong><span style="font-weight: normal;">If you’re hearing impaired, it’s ordinary sounds you miss the most &#8211; the call of birds from the trees, the soft click of a door opening, gravel gently crushing underneath an approaching person’s feet. </span></strong></p>
<p>Ironically, it’s only once you can no longer hear these sounds that you realize the profound importance they play in everyday life, like the simple act of looking for something and finding it by listening.</p>
<p>At Widex, we believe that these ordinary sounds ultimately contribute to life’s most extraordinary moments. It’s a belief that has driven us to bring the hearing impaired closer to normal hearing than ever before and in the process, made us the world’s foremost digital hearing aid manufacturer.</p>
<p>To some, an accomplishment like that would be good cause to celebrate but, to our way of thinking, there’s still so much to be done.</p>


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