The Famous Brand War Nike and Adidas Still Continues – Who doesn’t know about the Nike and Adidas brand shoes now,
this name is famous not only for people who like sports. People who don’t like sports know these two brands.
Nike and Adidas are shoes, clothing and sports equipment companies, surely you have both of these famous brands.
Nike was founded in 1964 by Phil Knight,
a middle distance runner and accounting student at the University of Oregon, with his coach Bill Bowerman Phill.
Nike is the largest shoe, clothing and sports equipment company in the United States because Nike controlled a market share of 20.52% in Europe in the 2015/2016 period.
The Famous Brand War Nike and Adidas Still Continues
There are several marketing strategies carried out by Nike so that he can not compete with other well-known brands, namely;
Nike carries out its strategy by making contracts for famous sports players like Micheal Jordan, Tiger Woods, Cristiano Ronaldo, etc. so that Nike’s sales increase.
- Have a slogan that is remembered by everyone
“Just Do It” is a Nike slogan that is always remembered by everyone
by using well-known athletes as marketing media Nike is able to attract customers around the world.
- Market Domination
Nike’s market dominance can be seen in every aspect, such as shoes and clothes worn by athletes, and teams that have been sponsored by Nike.
Adidas also has a marketing strategy
Then what about the famous brand strategy Adidas is the same as the Nike strategy, let’s see below;
- The Adidas group strategy is very simple, that is to continuously strengthen the brand and to improve their competitive position and finances.
Adidas carries out several promotional strategies that are quite influential on the marketing of its products,
namely becoming the main sponsor of the world cup soccer championship and the European cup.
Besides, Adidas also sponsors famous football teams such as Manchester United, Bayern Munich, Reak Madrid, etc.
- For Adidas Advertising, promoting its products. Starting from the use of sports shoes by famous soccer athletes such as Lionel Messi, Ronaldinho, David Beckham and several other famous athletes.