Bulldog - Strategic business creativity that defines, inspires and transforms brands.

The Bakke family have harvested and canned seasonal fruit in the Trondheim area of Norway for over 150 years. Their delicious jams are made in traditional open pans using fruits native to the area – such as strawberries, blueberries, raspberries and multe (cloudberry). For years, the jams were stored in glass Kilner style jars, adorned with hand printed labels and sold at farm produce markets in districts surrounding Trondheim. However, demand for Bakke jams reached a scale that necessitated more sophisticated production, marketing and distribution methods and today, these jams compete with hardier (but less authentic and tasty), mass produced, jam brands on the shelves of Trøndelag’s supermarkets.

Bulldog was commissioned to develop an identity and packaging for this range. The result is a set of utterly simple but chic label designs, colour coded in distinct, fresh shades that help consumers easily distinguish between 6 different fruit flavours. Sourcing unique specialty food-grade glass jars can be quite a challenge but the attention placed on this has paid off handsomely ensuring that the product looks as good on the outside as it tastes on the inside.

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